{"id":13189,"date":"2022-06-09T16:37:52","date_gmt":"2022-06-09T14:37:52","guid":{"rendered":"https:\/\/dev.jems-group.com\/?p=13189"},"modified":"2026-04-23T16:33:05","modified_gmt":"2026-04-23T14:33:05","slug":"how-does-data-thinking-help-to-generate-innovative-services","status":"publish","type":"post","link":"https:\/\/www.jems-group.com\/en\/actualites\/comment-le-data-thinking-aide-a-faire-emerger-des-services-innovants\/","title":{"rendered":"How does Data Thinking help to generate innovative services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13189\" class=\"elementor elementor-13189\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240e634 e-flex e-con-boxed e-con e-parent\" data-id=\"240e634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f8358 elementor-widget elementor-widget-global elementor-global-12335 elementor-widget-breadcrumbs\" data-id=\"c8f8358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.jems-group.com\/fr\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-816de0c e-con-full e-flex e-con e-child\" data-id=\"816de0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-798d721 e-con-full e-flex e-con e-child\" data-id=\"798d721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e053f1d elementor-widget elementor-widget-heading\" data-id=\"e053f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment le Data Thinking aide \u00e0 faire \u00e9merger des services innovants<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b09188 elementor-widget elementor-widget-post-info\" data-id=\"9b09188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7c979de\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Publi\u00e9 le <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>9 June 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01628e e-flex e-con-boxed e-con e-parent\" data-id=\"d01628e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d16e55e elementor-widget elementor-widget-image\" data-id=\"d16e55e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"346\" height=\"260\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/Datathinking-et-services-innovants.webp\" class=\"attachment-large size-large wp-image-13191\" alt=\"Datathinking et services innovants\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/Datathinking-et-services-innovants.webp 346w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/Datathinking-et-services-innovants-300x225.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/Datathinking-et-services-innovants-16x12.png 16w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0976b1b elementor-widget elementor-widget-text-editor\" data-id=\"0976b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c0 partir de la seconde guerre mondiale, les chercheurs ont commencer \u00e0 \u00e9tudier la question suivante :\u00a0<\/strong><\/p><p><strong><em>\u00ab Comment d\u00e9velopper nos\u00a0 capacit\u00e9s cr\u00e9atives afin d\u2019am\u00e9liorer la production ? \u00bb.<\/em>\u00a0<\/strong><\/p><p><strong>Depuis, les m\u00e9thodologies comme le Design Thinking ont pu mat\u00e9rialiser la r\u00e9ponse \u00e0 cette question.\u00a0<\/strong><strong>Le Design Thinking est une approche de l\u2019innovation centr\u00e9e sur l\u2019\u00eatre humain qui s\u2019appuie sur la bo\u00eete \u00e0 outils du designer pour int\u00e9grer les besoins des personnes, les possibilit\u00e9s de la technologie et les exigences de la r\u00e9ussite de l\u2019entreprise\u00a0\u00bb.<\/strong><\/p><p><strong>Or avec les m\u00e9gadonn\u00e9es (big data) il fallait trouver une nouvelle fa\u00e7on de faire. Chez JEMS on l\u2019appelle\u00a0Data Thinking.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582898e elementor-widget elementor-widget-heading\" data-id=\"582898e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le contexte historique\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768b885 elementor-widget elementor-widget-text-editor\" data-id=\"768b885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Notre histoire commence dans les ann\u00e9es 1940, la guerre fait rage en Europe. Dans le but de d\u00e9truire l\u2019ennemi, une course \u00e0 la science et \u00e0 la technologie est lanc\u00e9e pour trouver des strat\u00e9gies, des communications et des armes plus efficaces. Le sonar pour la d\u00e9tection des sous-marins, le radar d\u2019alerte pr\u00e9coce pour les avions, le codage des communications par Enigma, la liste est longue.<\/p><p>Apr\u00e8s la guerre, la science et la technologie se sont tourn\u00e9es vers la reconstruction des villes et des infrastructures, qu\u2019il fallait faire rapidement et, mieux. Le d\u00e9cor \u00e9tait plant\u00e9 pour la recherche : \u00e9tudier la<strong>\u00a0fa\u00e7on dont les gens pensent et interagissent<\/strong>\u00a0dans le but d\u2019am\u00e9liorer et d\u2019acc\u00e9l\u00e9rer la production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f088c0c elementor-widget elementor-widget-image\" data-id=\"f088c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"624\" height=\"151\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/chronologie-design.webp\" class=\"attachment-large size-large wp-image-13192\" alt=\"Chronologie design thinking\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/chronologie-design.webp 624w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/chronologie-design-300x73.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/chronologie-design-18x4.png 18w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3c680 elementor-widget elementor-widget-heading\" data-id=\"5b3c680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mieux penser pour de meilleurs processus cr\u00e9atifs et une meilleure cr\u00e9ativit\u00e9\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a251b01 elementor-widget elementor-widget-text-editor\" data-id=\"a251b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Max Wertheimer (1880-1943) dans son livre Productive Thinking (publi\u00e9 1945) explore ce qui se passe lorsque les gens\u00a0<strong>pensent de mani\u00e8re productive<\/strong>. Quel est le processus ? Quelles sont les conditions requises ? Existe-t-il une \u00ab\u00a0bonne ou mauvaise pens\u00e9e\u00a0\u00bb ? Enfin : peut-on l\u2019am\u00e9liorer ? Il pensait que la logique traditionnelle stimule la pens\u00e9e. Mais que cependant la logique seule ne donnait pas lieu \u00e0 une pens\u00e9e productive ou \u00e0 de nouvelles id\u00e9es. Il a apport\u00e9 la\u00a0<strong>notion de perspicacit\u00e9<\/strong>\u00a0(ou insight) \u00e0 la logique.<\/p><p>Arnold (1913-1963) a enseign\u00e9 l\u2019ing\u00e9nierie cr\u00e9ative \u00e0 Stanford. Il voulait comprendre le\u00a0<strong>processus d\u2019invention<\/strong>\u00a0en l\u2019\u00e9tudiant de mani\u00e8re scientifique. Arnold a rompu avec l\u2019approche courante consistant \u00e0 donner aux \u00e9tudiants en ing\u00e9nierie des probl\u00e8mes hautement sp\u00e9cifiques qui, par d\u00e9finition, n\u2019ont qu\u2019une seule r\u00e9ponse correcte. Dans la vie pratique, la conception commence par l\u2019\u00e9tude d\u2019une situation et de l\u2019environnement afin de d\u00e9finir les besoins des gens. Il a apport\u00e9 une organisation scientifique \u00e0 un processus cr\u00e9atif en basant le processus\u00a0<strong>l\u2019analyse et la synth\u00e8se<\/strong>\u00a0en 4 \u00e9tapes : questionner, observer, associer et enfin pr\u00e9dire.<\/p><p>David Kelley, fondateur de la soci\u00e9t\u00e9 d\u2019innovation IDEO et de la d.school de l\u2019universit\u00e9 de Stanford pense que\u00a0<strong>tout le monde a une capacit\u00e9 d\u2019\u00eatre cr\u00e9atif<\/strong>\u00a0et dans son livre \u00ab\u00a0<em>Unleashing the Creative Potential Within Us All<\/em>\u00ab\u00a0, il pr\u00f4ne l\u2019id\u00e9e que nous sommes tous cr\u00e9atif. Dans notre petite enfance nous nous d\u00e9lectons de jeux imaginaires, nous posons des questions farfelues, nous dessinons des taches et les appelons des dinosaures. Mais il remarque qu\u2019en devenant adulte,<strong>\u00a0la socialisation et de l\u2019\u00e9ducation formelle \u00e9touffent ces impulsions<\/strong>. Nous apprenons \u00e0 nous m\u00e9fier des jugements, \u00e0 \u00eatre plus prudents, plus analytiques. David Kelley apporte des conditions qui encouragent et boostent la confiance cr\u00e9ative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54112d elementor-widget elementor-widget-heading\" data-id=\"f54112d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les exemples r\u00e9cents de produits et services li\u00e9s au Design Thinking.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce782e4 elementor-widget elementor-widget-text-editor\" data-id=\"ce782e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Maintenant que nous connaissons le contexte, quelles sont les\u00a0<strong>choses qui ont \u00e9t\u00e9 cr\u00e9\u00e9es r\u00e9cemment gr\u00e2ce au Design Thinking<\/strong>\u00a0? Netflix, AirBnB, la brosse \u00e0 dents \u00e9lectronique Oral B, Uber Eats, PillPack, un syst\u00e8me de livraison de m\u00e9dicaments \u00e0 domicile, pour n\u2019en citer que quelques-uns. On remarque toute suite que ces innovations sont tous\u00a0<strong>bas\u00e9es sur la donn\u00e9e.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbfd8e elementor-widget elementor-widget-image\" data-id=\"6cbfd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/design-thinking-data-thinking.webp\" class=\"attachment-large size-large wp-image-13194\" alt=\"design thinking data thinking schema\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/design-thinking-data-thinking.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2022\/06\/design-thinking-data-thinking-18x12.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e1c65 elementor-widget elementor-widget-heading\" data-id=\"30e1c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que Data Thinking ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08472da elementor-widget elementor-widget-text-editor\" data-id=\"08472da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons vu le\u00a0<strong>Productive Thinking<\/strong>\u00a0et le\u00a0<strong>Creative Thinking<\/strong>. Nous pourrons aussi inclure le\u00a0<strong>Systems Thinking<\/strong>\u00a0et maintenant le\u00a0<strong>Data Thinking<\/strong>. La dimension commune : \u00e9videment le \u00ab\u00a0thinking\u00a0\u00bb. A chaque \u00e9poque les besoins de la soci\u00e9t\u00e9 changent et les personnalit\u00e9s de diff\u00e9rents horizons cherchent dans le Zeitgeist (l\u2019air du temps) des solutions ; les pr\u00e9fixes en quelque sortes \u00ab\u00a0productive, cr\u00e9ative, systems\u00a0\u00bb\u2026 Le Zeitgeist aujourd\u2019hui est \u00ab\u00a0la donn\u00e9e\u00a0\u00bb et \u00e0 JEMS il est \u00e9vident qu\u2019<strong>elle doit faire partie int\u00e9grante de la m\u00e9thodologie<\/strong>\u00a0que nous utilisons pour faire \u00e9merger les solutions.<\/p><p>Notre point de d\u00e9part est le m\u00eame : quel est le probl\u00e8me ? Puisque nous sommes \u00ab\u00a0Data Thinkers\u00a0\u00bb, nous consid\u00e9rons que\u00a0<strong>la donn\u00e9e fait aussi partie du probl\u00e8me<\/strong>. Tout d\u2019abord, nous \u00ab\u00a0observons\u00a0\u00bb l\u2019utilisateur ainsi que son utilisation de la donn\u00e9e. Ensuite, nous \u00ab\u00a0associons\u00a0\u00bb les diff\u00e9rents \u00e9l\u00e9ments du probl\u00e8me, la donn\u00e9e, son impact sur l\u2019utilisateur en imaginons des\u00a0<strong>solutions data centric<\/strong>. Enfin, nous construisons des prototypes pour avoir le feedback de l\u2019utilisateur afin de \u00ab\u00a0pr\u00e9dire\u00a0\u00bb et d\u00e9cider de r\u00e9aliser la solution, la modifier ou arr\u00eater la piste. A JEMS nous avons adapt\u00e9 le design thinking et le recherche de Liza Kayser de l\u2019University de Twente, Roland Mueller de Berlin School of Economics and Law et Tizian Krosbien de Dlighted incarn\u00e9 par le Data Innovation Board afin de produire des ateliers modulables pour r\u00e9pondre \u00e0 la question de nos clients \u00ab\u00a0<strong>qu\u2019allons-nous faire de notre data ?<\/strong>\u00a0\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb89b8e elementor-widget elementor-widget-text-editor\" data-id=\"fb89b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Conclusion\u00a0<\/h3><p>Le<strong>\u00a0design thinking<\/strong>\u00a0est-il d\u00e9pass\u00e9 ? Certainement pas, comme vous pouvez le constater, depuis son stade embryonnaire apr\u00e8s la Seconde Guerre mondiale, il a constamment \u00e9volu\u00e9 et s\u2019est enrichi. C\u2019est la nature m\u00eame du design thinking, il est it\u00e9ratif, \u00e9volue et s\u2019adapte \u00e0 de nouveaux contextes et concepts, ce qui en fait un survivant des tendances passag\u00e8res. Le\u00a0<strong>data thinking<\/strong>\u00a0est-il la prochaine tendance ? Certainement pas, c\u2019est l\u2019une des \u00e9volutions \u00e0 notre monde de donn\u00e9es. Les ingr\u00e9dients du design thinking sont les besoins des personnes, les possibilit\u00e9s de la technologie et les exigences de la r\u00e9ussite commerciale. Comme l\u2019a dit Phil Gilbert, responsable du design chez IBM : \u00ab J\u2019ai l\u2019impression que les ingr\u00e9dients de mon gombo sont les m\u00eames que ceux de tout le monde, mais j\u2019insiste diff\u00e9remment sur les ingr\u00e9dients de la recette \u00bb.<\/p><p>Le design thinking a toujours \u00e9t\u00e9 une bonne id\u00e9e.\u00a0<strong>D\u00e9couvrir les besoins de vos clients et vendre des produits qui r\u00e9pondent \u00e0 ces besoins<\/strong>\u00a0est tout simplement une bonne id\u00e9e commerciale. Lorsque vous introduisez les donn\u00e9es relatives \u00e0 vos clients et les donn\u00e9es qui pourraient leur \u00eatre utiles, vous obtenez des insights plus pr\u00e9cis et plus de possibilit\u00e9s de meilleures solutions pour r\u00e9pondre \u00e0 ces besoins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0033d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ce0033d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre offre Digital &amp; Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96d1acc e-flex e-con-boxed e-con e-parent\" data-id=\"96d1acc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-944f70c elementor-widget elementor-widget-heading\" data-id=\"944f70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PLUS DE RESSOURCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b043a52 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-343 elementor-widget-divider\" data-id=\"b043a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995b450 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"995b450\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;12041&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-12041\">.elementor-12041 .elementor-element.elementor-element-64cf36a{--display:flex;--border-radius:16px 16px 0px 16px;box-shadow:0px 0px 55px -30px rgba(0,0,0,0.5);--padding-top:0%;--padding-bottom:5%;--padding-left:0%;--padding-right:0%;}.elementor-12041 .elementor-element.elementor-element-64cf36a:not(.elementor-motion-effects-element-type-background), .elementor-12041 .elementor-element.elementor-element-64cf36a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-f6bd35a );}.elementor-12041 .elementor-element.elementor-element-5f4d684 img{width:100%;height:180px;object-fit:cover;object-position:center center;transition-duration:0.5s;border-radius:016px 016px 0px 0px;}.elementor-12041 .elementor-element.elementor-element-5f4d684:hover img{filter:brightness( 100% ) contrast( 100% ) saturate( 170% ) blur( 0px ) hue-rotate( 0deg );}.elementor-12041 .elementor-element.elementor-element-8a27494 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src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-1024x576.png\" class=\"attachment-large size-large wp-image-18479\" alt=\"Illustration du data fabric reliant donn\u00e9es, usages et IA g\u00e9n\u00e9rative en entreprise\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-1024x576.png 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-300x169.png 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-768x432.png 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-1536x864.png 1536w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-18x10.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI.png 1672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/metadonnees-actives-data-fabric-ia-generative-industrialisation\/\">M\u00e9tadonn\u00e9es actives, data fabric et IA g\u00e9n\u00e9rative : la nouvelle base de confiance pour industrialiser l\u2019IA en entreprise<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/metadonnees-actives-data-fabric-ia-generative-industrialisation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-14790 post-14790 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-1024x574.webp\" class=\"attachment-large size-large wp-image-13367\" alt=\"IA Act m\u00e9thode\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-1024x574.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-300x168.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-768x430.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-18x10.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/ai-act-2026-securise-trajectoire-securite\/\">AI Act 2026 : Ce qui a chang\u00e9 depuis janvier et comment s\u00e9curiser sa trajectoire de conformit\u00e9 ?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/ai-act-2026-securise-trajectoire-securite\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-12775 post-12775 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" 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https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-18x9.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/ia-souveraine-un-enjeu-business-reglementaire-et-strategique-pour-les-entreprises-francaises\/\">IA souveraine : un enjeu business, r\u00e9glementaire et strat\u00e9gique pour les entreprises fran\u00e7aises<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/ia-souveraine-un-enjeu-business-reglementaire-et-strategique-pour-les-entreprises-francaises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f333d2 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"3f333d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorer nos actualit\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From the Second World War onwards, researchers began to study the following question:\u00a0<\/p>\n<p>\u00abHow to develop our creative capacities to improve production?.\u00a0<\/p>\n<p>Since then, methodologies like Design Thinking have been able to provide concrete answers to this question. Design Thinking is a human-centred approach to innovation that draws on the designer's toolkit to integrate people's needs, the possibilities of technology, and the requirements for business success.<\/p>","protected":false},"author":5,"featured_media":13191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-13189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment le Data Thinking aide \u00e0 faire \u00e9merger des services innovants - JEMS<\/title>\n<meta name=\"description\" content=\"Comment transformer la donn\u00e9e en levier d\u2019innovation ? 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