{"id":14037,"date":"2023-07-01T14:21:32","date_gmt":"2023-07-01T12:21:32","guid":{"rendered":"https:\/\/dev.jems-group.com\/?p=14037"},"modified":"2026-04-23T16:15:24","modified_gmt":"2026-04-23T14:15:24","slug":"generative-ai-a-new-leass-of-life-for-businesses","status":"publish","type":"post","link":"https:\/\/www.jems-group.com\/en\/actualites\/ia-generative-nouveau-souffle-pour-lentreprise\/","title":{"rendered":"Generative AI: a new lease of life for businesses?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14037\" class=\"elementor elementor-14037\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240e634 e-flex e-con-boxed e-con e-parent\" data-id=\"240e634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e605f07 elementor-widget elementor-widget-global elementor-global-12335 elementor-widget-breadcrumbs\" data-id=\"e605f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.jems-group.com\/fr\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-816de0c e-con-full e-flex e-con e-child\" data-id=\"816de0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-798d721 e-con-full e-flex e-con e-child\" data-id=\"798d721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e053f1d elementor-widget elementor-widget-heading\" data-id=\"e053f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L\u2019IA G\u00e9n\u00e9rative : un nouveau souffle pour l\u2019entreprise ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b09188 elementor-widget elementor-widget-post-info\" data-id=\"9b09188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7c979de\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Publi\u00e9 le <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>1 July 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01628e e-flex e-con-boxed e-con e-parent\" data-id=\"d01628e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1bcb3 elementor-widget elementor-widget-text-editor\" data-id=\"ea1bcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00ab\u00a0l\u2019IA g\u00e9n\u00e9rative et ses possibilit\u00e9s\u00a0\u00bb. (3\/5). Dans un univers o\u00f9 la technologie est en constante \u00e9volution, le monde de l\u2019entreprise subit une r\u00e9volution sans pr\u00e9c\u00e9dent. Des entreprises majeures comme Meta, Google, AWS se voient m\u00eame d\u00e9pass\u00e9es par la rapidit\u00e9 fulgurante de l\u2019IA g\u00e9n\u00e9rative, principalement gr\u00e2ce au lancement de ChatGPT. Qu\u2019est-ce que cela signifie pour le monde de l\u2019entreprise ? Est-ce r\u00e9ellement un changement \u00e0 venir\u00a0? Oui sans aucun doute.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a80c7 elementor-widget elementor-widget-heading\" data-id=\"c5a80c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un vent de changement souffle sur le paysage des technologies d\u2019entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26451b2 elementor-widget elementor-widget-text-editor\" data-id=\"26451b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le d\u00e9veloppement de l\u2019IA g\u00e9n\u00e9rative est le r\u00e9sultat de la convergence de trois facteurs cruciaux. Tout d\u2019abord, il repose sur la\u00a0<strong>cr\u00e9ation d\u2019un nouveau mod\u00e8le d\u2019IA<\/strong>\u00a0appel\u00e9 les \u00ab\u00a0Transformers\u00a0\u00bb, qui \u00e9merge des travaux de recherche de Google. Ce mod\u00e8le surpasse son pr\u00e9d\u00e9cesseur, les r\u00e9seaux de neurones r\u00e9currents, gr\u00e2ce \u00e0 sa capacit\u00e9 notable de\u00a0<strong>traitement en parall\u00e8le<\/strong>. De plus, il tire avantage de la capacit\u00e9 \u00e0 \u00ab\u00a0crawler\u00a0\u00bb et \u00e0 r\u00e9organiser l\u2019int\u00e9gralit\u00e9 d\u2019Internet, permettant un acc\u00e8s sans pr\u00e9c\u00e9dent \u00e0 la connaissance humaine \u00e0 une \u00e9chelle massive. Enfin, cette \u00e9volution est grandement renforc\u00e9e par l\u2019av\u00e8nement de\u00a0<strong>processeurs sp\u00e9cialis\u00e9s<\/strong>, tels que les GPU, qui sont parfaitement adapt\u00e9s aux calculs n\u00e9cessaires pour l\u2019IA. L\u2019entreprise OpenAI a su capitaliser sur ces avanc\u00e9es technologiques pour proposer notamment un agent conversationnel \u00e0 destination du grand public : \u00a0ChatGPT.<\/p><p>Le potentiel des IA g\u00e9n\u00e9ratives est vaste, elles peuvent g\u00e9n\u00e9rer de nouveaux contenus, tels que des images, des textes, des mod\u00e8les 3D et de la musique. De plus, elles permettent une compr\u00e9hension et une organisation sans pr\u00e9c\u00e9dent des donn\u00e9es textuelles complexes, r\u00e9volutionnant ainsi radicalement notre interaction avec les syst\u00e8mes et les documents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf3546 elementor-widget elementor-widget-heading\" data-id=\"2cf3546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment voyez-vous l\u2019arriv\u00e9e de Bard en France ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1777fd5 elementor-widget elementor-widget-image\" data-id=\"1777fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"263\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/07\/IA-generative-nouveau-souffle-entreprise.webp\" class=\"attachment-large size-large wp-image-14040\" alt=\"IA generative nouveau souffle entreprise\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/07\/IA-generative-nouveau-souffle-entreprise.webp 400w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/07\/IA-generative-nouveau-souffle-entreprise-300x197.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/07\/IA-generative-nouveau-souffle-entreprise-18x12.webp 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e4276 elementor-widget elementor-widget-text-editor\" data-id=\"47e4276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<figure id=\"attachment_9465\" class=\"wp-caption aligncenter\" aria-describedby=\"caption-attachment-9465\"><figcaption id=\"caption-attachment-9465\" class=\"wp-caption-text\">Le spectre de l\u2019IA en entreprise. MIDJOURNEY<\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16c0c1 elementor-widget elementor-widget-heading\" data-id=\"f16c0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment l\u2019IA G\u00e9n\u00e9rative r\u00e9volutionne-t-elle l\u2019entreprise ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df267be elementor-widget elementor-widget-text-editor\" data-id=\"df267be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019apparition de cette technologie peut amener les entreprises \u00e0\u00a0<strong>repenser la structure m\u00eame de leurs syst\u00e8mes d\u2019information<\/strong>. Les outils bureautiques traditionnels, le service client ou la fa\u00e7on d\u2019interagir avec les applications vont \u00eatre transform\u00e9s gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative. De plus, gr\u00e2ce \u00e0 ChatGPT, l\u2019acc\u00e8s \u00e0 des donn\u00e9es pertinentes pour l\u2019entreprise est grandement facilit\u00e9 et peut \u00eatre partag\u00e9 plus largement, optimisant ainsi la diffusion de l\u2019information.<\/p><p>ChatGPT est d\u00e9j\u00e0 utilis\u00e9 quotidiennement dans beaucoup d\u2019entreprises pour des t\u00e2ches de synth\u00e8se ou de reformulation. Cependant, la question de\u00a0<strong>la confidentialit\u00e9 et de la pr\u00e9servation des donn\u00e9es<\/strong>\u00a0de l\u2019entreprise reste importante, mettant en lumi\u00e8re la n\u00e9cessit\u00e9 de sensibiliser davantage les collaborateurs \u00e0 ce sujet.<\/p><p>S\u2019il ne conna\u00eet que les informations ant\u00e9rieures \u00e0 septembre 2021, ChatGPT peut \u00eatre associ\u00e9 \u00e0 un moteur de recherche pour une prise en compte d\u2019informations plus r\u00e9centes, ou bien directement aux donn\u00e9es de l\u2019entreprise, gr\u00e2ce au principe RAG (Retrieval Augmented Generation). Cependant, cela implique l\u2019envoi des donn\u00e9es de l\u2019entreprise \u00e0 OpenAI, ce qui soul\u00e8ve une nouvelle fois la question de la confidentialit\u00e9.<\/p><p>Il y a toutefois\u00a0<strong>des limites \u00e0 l\u2019IA actuellement<\/strong>. Les \u00ab\u00a0hallucinations\u00a0\u00bb ou les r\u00e9ponses inexactes, le risque juridique sur les donn\u00e9es d\u2019entra\u00eenement, les biais li\u00e9s \u00e0 l\u2019apprentissage et l\u2019\u00e9thique sont parmi quelques-unes. En particulier, des ressources de calcul importantes sont n\u00e9cessaires pour l\u2019apprentissage, ce qui entra\u00eene des co\u00fbts et des d\u00e9lais significatifs (<a href=\"https:\/\/www.techgoing.com\/how-much-does-chatgpt-cost-2-12-million-per-training-for-large-models\">1,2M$ pour l\u2019entrainement de GPT 3<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd312a elementor-widget elementor-widget-image\" data-id=\"9fd312a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/07\/IA-generative-nouveau-souffle-entreprise-2.webp\" class=\"attachment-large size-large wp-image-14043\" alt=\"\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/07\/IA-generative-nouveau-souffle-entreprise-2.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/07\/IA-generative-nouveau-souffle-entreprise-2-300x168.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/07\/IA-generative-nouveau-souffle-entreprise-2-18x10.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d1c849 elementor-widget elementor-widget-text-editor\" data-id=\"9d1c849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<figure id=\"attachment_9465\" class=\"wp-caption aligncenter\" aria-describedby=\"caption-attachment-9465\"><figcaption id=\"caption-attachment-9465\" class=\"wp-caption-text\">Le spectre de l\u2019IA en entreprise. MIDJOURNEY<\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a595758 elementor-widget elementor-widget-heading\" data-id=\"a595758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vers des mod\u00e8les IA ouverts avec apprentissage personnalis\u00e9 pour les entreprises\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d9f85 elementor-widget elementor-widget-text-editor\" data-id=\"a0d9f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En parall\u00e8le du succ\u00e8s de ChatGPT, il existe un\u00a0<strong>mouvement vers des mod\u00e8les IA ouverts<\/strong>\u00a0avec licences d\u2019utilisation compatibles avec un usage commercial permettant \u00e0 la fois une meilleure transparence sur les fonctionnements des algorithmes mais aussi des possibilit\u00e9s de personnalisation pour chaque entreprise. Il devient possible, pour des co\u00fbts raisonnables, d\u2019entrainer des mod\u00e8les pour int\u00e9grer un vocabulaire sp\u00e9cifique ou des informations d\u2019un domaine particulier.<\/p><p>Il est d\u00e9j\u00e0 \u00e9vident que l\u2019IA g\u00e9n\u00e9rative va devenir\u00a0<strong>un avantage comp\u00e9titif majeur<\/strong>\u00a0pour les entreprises qui exploitent efficacement leurs donn\u00e9es textuelles. M\u00eame si les solutions techniques pour int\u00e9grer l\u2019IA g\u00e9n\u00e9rative dans les entreprises ne sont pas encore totalement matures, il serait judicieux d\u2019identifier certaines actions \u00e0 mettre en \u0153uvre d\u00e8s maintenant, compte tenu de la puissance et de la rapidit\u00e9 de la vague technologique \u00e0 venir.<\/p><p>En conclusion, l\u2019IA g\u00e9n\u00e9rative est\u00a0<strong>une v\u00e9ritable r\u00e9volution<\/strong>\u00a0qui modifie de fa\u00e7on spectaculaire le paysage des technologies en entreprise. Plus qu\u2019un simple outil, c\u2019est une nouvelle mani\u00e8re de concevoir l\u2019interaction avec les donn\u00e9es, facilitant l\u2019acc\u00e8s \u00e0 l\u2019information, optimisant les \u00e9changes et les services client tout en offrant de nouvelles possibilit\u00e9s en termes d\u2019automatisation et de g\u00e9n\u00e9ration de contenu.<\/p><p>D\u2019ores et d\u00e9j\u00e0, des entreprises pionni\u00e8res telles que Generali et Orange ont commenc\u00e9 \u00e0 exploiter son potentiel pour leurs appels d\u2019offres, ou pour adapter les interfaces des applications pour leurs techniciens de maintenance. C\u2019est un signal fort :\u00a0<strong>l\u2019IA g\u00e9n\u00e9rative est non seulement une technologie d\u2019avenir, mais elle est d\u00e8s maintenant concr\u00e8tement disponible<\/strong>.<\/p><p>Il est donc indispensable pour les entreprises de\u00a0<strong>s\u2019adapter et de commencer \u00e0 envisager des mod\u00e8les de formation IA<\/strong>\u00a0(prompt engineering pour apprendre \u00e0 bien interagir avec un LLM), pour tirer le meilleur parti de cette r\u00e9volution technologique. Cela n\u00e9cessitera n\u00e9anmoins de rester vigilant face aux d\u00e9fis, y compris les questions cruciales de confidentialit\u00e9 des donn\u00e9es et de biais inh\u00e9rents \u00e0 l\u2019IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da61f73 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"da61f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Echangez avec un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50e6d0f e-flex e-con-boxed e-con e-parent\" data-id=\"50e6d0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ed447 elementor-widget elementor-widget-heading\" data-id=\"36ed447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PLUS DE RESSOURCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768cf3d elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-343 elementor-widget-divider\" data-id=\"768cf3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdcd730 elementor-grid-3 elementor-grid-tablet-2 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elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/metadonnees-actives-data-fabric-ia-generative-industrialisation\/\">M\u00e9tadonn\u00e9es actives, data fabric et IA g\u00e9n\u00e9rative : la nouvelle base de confiance pour industrialiser l\u2019IA en entreprise<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/metadonnees-actives-data-fabric-ia-generative-industrialisation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-14790 post-14790 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-1024x574.webp\" class=\"attachment-large size-large wp-image-13367\" alt=\"IA Act m\u00e9thode\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-1024x574.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-300x168.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-768x430.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-18x10.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/ai-act-2026-securise-trajectoire-securite\/\">AI Act 2026 : Ce qui a chang\u00e9 depuis janvier et comment s\u00e9curiser sa trajectoire de conformit\u00e9 ?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/ai-act-2026-securise-trajectoire-securite\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-12775 post-12775 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-1024x536.webp\" class=\"attachment-large size-large wp-image-12778\" alt=\"PAC RADAR JEMS 2026\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-1024x536.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-300x157.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-768x402.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-18x9.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/ia-souveraine-un-enjeu-business-reglementaire-et-strategique-pour-les-entreprises-francaises\/\">IA souveraine : un enjeu business, r\u00e9glementaire et strat\u00e9gique pour les entreprises fran\u00e7aises<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/ia-souveraine-un-enjeu-business-reglementaire-et-strategique-pour-les-entreprises-francaises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-febab78 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"febab78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorer nos actualit\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00abGenerative AI and its possibilities. (3\/5). In a universe where technology is constantly evolving, the business world is undergoing an unprecedented revolution. Major companies such as Meta, Google, and AWS are even being surpassed by the lightning-fast speed of generative AI, mainly thanks to the launch of ChatGPT. What does this mean for the business world? Is this really a change to come? Yes, without a doubt.<\/p>","protected":false},"author":5,"featured_media":14043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-14037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019IA G\u00e9n\u00e9rative : un nouveau souffle pour l\u2019entreprise ? - JEMS<\/title>\n<meta name=\"description\" content=\"L\u2019IA g\u00e9n\u00e9rative ouvre de nouvelles perspectives pour l\u2019entreprise en transformant l\u2019acc\u00e8s \u00e0 l\u2019information, les usages et l\u2019automatisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jems-group.com\/en\/news\/generative-ai-a-new-leass-of-life-for-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019IA G\u00e9n\u00e9rative : un nouveau souffle pour l\u2019entreprise ? 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