{"id":18836,"date":"2026-08-31T10:12:00","date_gmt":"2026-08-31T08:12:00","guid":{"rendered":"https:\/\/www.jems-group.com\/?p=18836"},"modified":"2026-08-12T11:22:19","modified_gmt":"2026-08-12T09:22:19","slug":"return-on-investment-for-business","status":"publish","type":"post","link":"https:\/\/www.jems-group.com\/en\/actualites\/roi-ia-entreprise\/","title":{"rendered":"AI ROI in business: why your best use cases never make it to production"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18836\" class=\"elementor elementor-18836\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240e634 e-flex e-con-boxed e-con e-parent\" data-id=\"240e634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-816de0c e-con-full e-flex e-con e-child\" data-id=\"816de0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-798d721 e-con-full e-flex e-con e-child\" data-id=\"798d721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771bbf0 elementor-widget elementor-widget-global elementor-global-12335 elementor-widget-breadcrumbs\" data-id=\"771bbf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.jems-group.com\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e053f1d elementor-widget elementor-widget-heading\" data-id=\"e053f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ROI de l&rsquo;IA en entreprise : pourquoi vos meilleurs cas d&rsquo;usage n&rsquo;arrivent jamais en production<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b09188 elementor-widget elementor-widget-post-info\" data-id=\"9b09188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7c979de\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Publi\u00e9 le <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>31 August 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01628e e-flex e-con-boxed e-con e-parent\" data-id=\"d01628e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0976b1b elementor-widget elementor-widget-text-editor\" data-id=\"0976b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En 2024 puis en 2025, la direction a obtenu son enveloppe IA. Elle l&rsquo;a r\u00e9partie pour que le sujet avance sur plusieurs fronts \u00e0 la fois : des licences Copilot d\u00e9ploy\u00e9es largement, trois ou quatre POC port\u00e9s par des \u00e9quipes diff\u00e9rentes, un chatbot interne pour montrer que l&rsquo;IA g\u00e9n\u00e9rative n&rsquo;\u00e9tait pas rest\u00e9e un sujet de conf\u00e9rence. Le mot d&rsquo;ordre \u00e9tait clair : bouger vite, montrer de l&rsquo;activit\u00e9 sur tous les fronts.<\/p><p>Le COMEX demande maintenant un bilan, pour d\u00e9cider de l&rsquo;enveloppe 2027. Et le bilan qui se dessine tient en une phrase que personne n&rsquo;a envie de prononcer en r\u00e9union : des exp\u00e9rimentations, z\u00e9ro production.<\/p><p>Le probl\u00e8me n&rsquo;est pas l&rsquo;absence de r\u00e9sultats. Un des POC a convaincu les m\u00e9tiers, au point qu&rsquo;ils l&rsquo;utilisent d\u00e9j\u00e0 dans leur quotidien. <strong>Le probl\u00e8me, c&rsquo;est que l&rsquo;enveloppe est consomm\u00e9e, et qu&rsquo;aucun crit\u00e8re objectif ne permet de dire pourquoi celui-l\u00e0 m\u00e9ritait de continuer plut\u00f4t qu&rsquo;un autre.<\/strong> Le ROI de l&rsquo;IA en entreprise se juge sur ce genre d&rsquo;arbitrage, pas sur le nombre de POC lanc\u00e9s dans l&rsquo;ann\u00e9e.<\/p><p>Cette situation touche autant les ETI que les grands comptes. Le contexte change, l&rsquo;enveloppe change de taille, mais l&rsquo;arbitrage \u00e0 faire devant le COMEX reste le m\u00eame : <strong>d\u00e9cider quoi arr\u00eater, quoi poursuivre, et sur quelle base l&rsquo;affirmer.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c53b39 elementor-widget elementor-widget-image\" data-id=\"8c53b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/elementor\/thumbs\/ChatGPT-Image-12-aout-2026-11_17_51-rst22ne97nl7swttlrho8yubdvc2yvjj76zobmjfs0.webp\" title=\"ROI IA en entreprise\" alt=\"ROI IA en entreprise\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d44426 elementor-widget elementor-widget-heading\" data-id=\"5d44426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROI de l'IA en entreprise : le POC n'est pas encore la preuve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2699 elementor-widget elementor-widget-text-editor\" data-id=\"aac2699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ce n&rsquo;est pas un probl\u00e8me isol\u00e9. <strong>Selon Gartner, au moins 30 % des projets d&rsquo;IA g\u00e9n\u00e9rative lanc\u00e9s en entreprise seraient abandonn\u00e9s apr\u00e8s la phase de POC d&rsquo;ici fin 2025<\/strong>, pour quatre raisons principales : une valeur m\u00e9tier mal d\u00e9montr\u00e9e, des co\u00fbts qui grimpent plus vite que pr\u00e9vu, des contr\u00f4les de risque insuffisants, et une qualit\u00e9 de donn\u00e9es insuffisante (Gartner, juillet 2024). <strong>Le POC prouve qu&rsquo;une technologie fonctionne dans un cadre contr\u00f4l\u00e9. Il ne prouve presque jamais qu&rsquo;elle vaut la d\u00e9pense n\u00e9cessaire pour l&rsquo;industrialiser.<\/strong><\/p><p>C&rsquo;est l\u00e0 que le mode de r\u00e9partition de l&rsquo;enveloppe IA pose probl\u00e8me. Financer trois ou quatre POC port\u00e9s par des \u00e9quipes diff\u00e9rentes, en m\u00eame temps qu&rsquo;un d\u00e9ploiement de licences et un chatbot interne, donne l&rsquo;impression de couvrir le sujet sur tous les fronts. Mais chaque POC a \u00e9t\u00e9 cadr\u00e9 s\u00e9par\u00e9ment, avec ses propres crit\u00e8res de succ\u00e8s, souvent d\u00e9finis par l&rsquo;\u00e9quipe qui le portait. Comparer leur valeur respective devient un exercice presque impossible : l&rsquo;un a \u00e9t\u00e9 jug\u00e9 sur l&rsquo;adoption, l&rsquo;autre sur le temps gagn\u00e9, un troisi\u00e8me sur la simple faisabilit\u00e9 technique.<\/p><p>R\u00e9sultat : quand l&rsquo;un des cas d&rsquo;usage convainc r\u00e9ellement les m\u00e9tiers, au point qu&rsquo;ils s&rsquo;en servent sans qu&rsquo;on les y pousse, personne ne peut dire objectivement s&rsquo;il m\u00e9rite plus de budget que les autres, ni combien il en faudrait pour passer en production. L&rsquo;enveloppe suivante se d\u00e9cide alors sur l&rsquo;intuition ou sur qui d\u00e9fend le mieux son dossier en COMEX, pas sur des crit\u00e8res partag\u00e9s.<\/p><p>Ce vide de m\u00e9thode ne se voit pas au moment o\u00f9 l&rsquo;on lance les POC. Il se voit au moment du bilan, quand il faut choisir ce qu&rsquo;on arr\u00eate et ce qu&rsquo;on industrialise, avec une enveloppe qui ne grossit pas au m\u00eame rythme que les ambitions.<\/p><p>R\u00e9partir le budget sur plusieurs \u00e9quipes r\u00e9pond souvent \u00e0 une pression r\u00e9elle : montrer que l&rsquo;IA avance partout dans l&rsquo;organisation, pas seulement dans un service pilote. Cette pression n&rsquo;est pas ill\u00e9gitime. Mais elle a un co\u00fbt cach\u00e9, qui n&rsquo;appara\u00eet que le jour o\u00f9 il faut choisir : plus de cas d&rsquo;usage lanc\u00e9s en parall\u00e8le, moins de m\u00e9thode commune pour les comparer entre eux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7e6ad elementor-widget elementor-widget-heading\" data-id=\"ad7e6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cadrer un cas d'usage IA avant de le financer, pas apr\u00e8s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46901 elementor-widget elementor-widget-text-editor\" data-id=\"8b46901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Traiter cette situation ne consiste pas \u00e0 choisir un vainqueur parmi les POC existants. Le vrai chantier commence avant le lancement d&rsquo;un cas d&rsquo;usage, pas apr\u00e8s.<\/p><p>Un cadrage rigoureux pose les m\u00eames questions \u00e0 chaque cas d&rsquo;usage candidat, quelle que soit l&rsquo;\u00e9quipe qui le porte :<\/p><ul><li>Quel processus m\u00e9tier change r\u00e9ellement si l&rsquo;outil fonctionne.<\/li><li>Quelles donn\u00e9es existent d\u00e9j\u00e0, et sous quelle qualit\u00e9.<\/li><li>Quelles exceptions et quels contr\u00f4les s&rsquo;appliquent aujourd&rsquo;hui dans ce processus.<\/li><li>Quel est le co\u00fbt estim\u00e9 pour passer du prototype \u00e0 un usage quotidien.<\/li><\/ul><p>\u00a0<\/p><p>Pos\u00e9es avant le POC, ces questions permettent de comparer les cas d&rsquo;usage entre eux sur une base commune, plut\u00f4t que sur l&rsquo;enthousiasme de l&rsquo;\u00e9quipe qui les d\u00e9fend.<\/p><table width=\"600\"><tbody><tr><td width=\"300\"><p><strong>Sans cadrage commun<\/strong><\/p><\/td><td width=\"300\"><p><strong>Avec cadrage commun<\/strong><\/p><\/td><\/tr><tr><td width=\"300\"><p>Crit\u00e8res de succ\u00e8s d\u00e9finis par chaque \u00e9quipe<\/p><\/td><td width=\"300\"><p>Crit\u00e8res communs \u00e0 tous les cas d&rsquo;usage<\/p><\/td><\/tr><tr><td width=\"300\"><p>Trajectoire de production pens\u00e9e apr\u00e8s le POC<\/p><\/td><td width=\"300\"><p>Trajectoire de production pens\u00e9e d\u00e8s le cadrage<\/p><\/td><\/tr><tr><td width=\"300\"><p>Cas d&rsquo;usage impossibles \u00e0 comparer entre eux<\/p><\/td><td width=\"300\"><p>Cas d&rsquo;usage comparables sur une base partag\u00e9e<\/p><\/td><\/tr><tr><td width=\"300\"><p>D\u00e9cision COMEX fond\u00e9e sur l&rsquo;enthousiasme<\/p><\/td><td width=\"300\"><p>D\u00e9cision COMEX fond\u00e9e sur des crit\u00e8res document\u00e9s<\/p><\/td><\/tr><\/tbody><\/table><p>Le cadrage ne s&rsquo;arr\u00eate pas \u00e0 la s\u00e9lection. Il doit aussi documenter, d\u00e8s le d\u00e9part, ce que suppose la mise en production : qui doit valider la sortie du prototype, quelles donn\u00e9es changent d&rsquo;\u00e9chelle, quels contr\u00f4les doivent exister pour que la DSI ou la conformit\u00e9 l&rsquo;acceptent. Sans cette anticipation, le cas d&rsquo;usage qui a le plus convaincu les m\u00e9tiers reste bloqu\u00e9 exactement au m\u00eame endroit que les autres, entre le POC et l&rsquo;usage r\u00e9el.<\/p><p>Cette comparaison suppose aussi qu&rsquo;une seule instance porte le cadrage, plut\u00f4t que chaque \u00e9quipe s\u00e9par\u00e9ment. Un comit\u00e9 resserr\u00e9, associant la DSI, la direction data et un ou deux sponsors m\u00e9tier, permet d&rsquo;appliquer la m\u00eame grille \u00e0 chaque candidat et d&rsquo;arbitrer sans revivre le d\u00e9bat \u00e0 chaque nouveau POC.<\/p><p>Poser ces questions avant de financer le prochain cas d&rsquo;usage change tout l&rsquo;exercice du bilan suivant : <strong>le COMEX n&rsquo;arbitre plus entre des impressions, mais entre des dossiers comparables.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c9ca8 elementor-widget elementor-widget-heading\" data-id=\"75c9ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le point de vue JEMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e537bfc elementor-widget elementor-widget-text-editor\" data-id=\"e537bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chez JEMS, ce cadrage s&rsquo;appuie sur la m\u00e9thodologie que nous avons construite au fil des missions d&rsquo;Architecture Cognitive. Elle interroge cinq composantes cl\u00e9s du cas d&rsquo;usage, chacune pass\u00e9e au crible de sept champs d&rsquo;analyse, avant de croiser deux modalit\u00e9s compl\u00e9mentaires pour capter ce qui ne figure dans aucune documentation : les r\u00e8gles que les \u00e9quipes appliquent sans les \u00e9crire, les exceptions qu&rsquo;elles g\u00e8rent de m\u00e9moire, les contr\u00f4les qu&rsquo;elles font sans m\u00eame s&rsquo;en rendre compte.<\/p><p>Cette rigueur, appliqu\u00e9e avant le lancement plut\u00f4t qu&rsquo;au moment du bilan, change la nature de la question pos\u00e9e au COMEX. On ne demande plus un arbitrage entre des exp\u00e9rimentations disparates. <strong>On pr\u00e9sente des cas d&rsquo;usage dont la valeur, les risques et le co\u00fbt d&rsquo;industrialisation ont \u00e9t\u00e9 document\u00e9s d\u00e8s le d\u00e9part, sur les m\u00eames bases. Le bilan devient alors un exercice de pilotage, pas un exercice de justification a posteriori.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca7448 elementor-widget elementor-widget-heading\" data-id=\"eca7448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le prochain bilan se pr\u00e9pare avant le prochain POC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac04a25 elementor-widget elementor-widget-text-editor\" data-id=\"ac04a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le cas d&rsquo;usage que vos m\u00e9tiers ont adopt\u00e9 sans qu&rsquo;on les y oblige a d\u00e9j\u00e0 fait la preuve la plus difficile \u00e0 obtenir. Le perdre faute de m\u00e9thode de cadrage ferait perdre plus qu&rsquo;un budget : la confiance que les m\u00e9tiers ont commenc\u00e9 \u00e0 accorder \u00e0 l&rsquo;IA.<\/p><p>Le sujet, pour l&rsquo;enveloppe 2027, n&rsquo;est pas de trouver plus de budget. <strong>C&rsquo;est de cadrer les prochains cas d&rsquo;usage avec la rigueur qui a manqu\u00e9 sur ceux d&rsquo;aujourd&rsquo;hui.<\/strong><\/p><p>Si vous pr\u00e9parez ce bilan pour votre COMEX, les \u00e9quipes JEMS peuvent \u00e9changer avec vous sur la m\u00e9thode de cadrage \u00e0 mettre en place avant le prochain cycle budg\u00e9taire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6cd43 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"ea6cd43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/offres\/ia-en-entreprise\/#contact-iabusiness\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons-en !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d16426c e-flex e-con-boxed e-con e-parent\" data-id=\"d16426c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f7a62 elementor-widget elementor-widget-heading\" data-id=\"d9f7a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PLUS DE RESSOURCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb231a elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-343 elementor-widget-divider\" data-id=\"dcb231a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a95a8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"41a95a8\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/roi-ia-mesurer-gain-avant-deploiement\/\">O\u00f9 l&rsquo;IA rapporte-t-elle ? La r\u00e9ponse se d\u00e9cide avant le d\u00e9ploiement.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/roi-ia-mesurer-gain-avant-deploiement\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-19122 post-19122 post type-post status-publish format-standard has-post-thumbnail hentry category-data-fr category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/10\/miniature-rapport-data-ia-1024x576.webp\" class=\"attachment-large size-large wp-image-19131\" alt=\"\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/10\/miniature-rapport-data-ia-1024x576.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/10\/miniature-rapport-data-ia-300x169.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/10\/miniature-rapport-data-ia-768x432.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/10\/miniature-rapport-data-ia-1536x864.webp 1536w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/10\/miniature-rapport-data-ia-2048x1152.png 2048w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/10\/miniature-rapport-data-ia-18x10.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/10\/miniature-rapport-data-ia.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/data-ia-chainon-manquant-industrialisation-ia\/\">[RAPPORT] Data et IA, le cha\u00eenon manquant de l\u2019industrialisation de l\u2019IA<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/data-ia-chainon-manquant-industrialisation-ia\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire 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data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"298\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-17-sept.-2026-16_22_59-1024x381.webp\" class=\"attachment-large size-large wp-image-19074\" alt=\"\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-17-sept.-2026-16_22_59-1024x381.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-17-sept.-2026-16_22_59-300x112.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-17-sept.-2026-16_22_59-768x286.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-17-sept.-2026-16_22_59-1536x572.webp 1536w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-17-sept.-2026-16_22_59-2048x762.png 2048w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-17-sept.-2026-16_22_59-18x7.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-17-sept.-2026-16_22_59.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/en\/actualites\/pourquoi-un-poc-ia-reussi-en-demo-ne-survit-jamais-en-production\/\">Pourquoi un POC IA r\u00e9ussi en d\u00e9mo ne survit jamais en production ?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/pourquoi-un-poc-ia-reussi-en-demo-ne-survit-jamais-en-production\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4424933 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4424933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/en\/actualites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorer nos actualit\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A POC has convinced the professionals; they are already using it every day. But the AI envelope is being consumed, and there is no way to objectively say whether it deserves more budget than others. Before the next COMEX review, the question to ask is not how much, but how to frame it.<\/p>","protected":false},"author":5,"featured_media":18848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21,15],"tags":[],"class_list":["post-18836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-fr","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROI de l&#039;IA : cadrer un cas d&#039;usage avant de le financer, pas apr\u00e8s<\/title>\n<meta name=\"description\" content=\"Un POC IA convainc vos m\u00e9tiers, mais l&#039;enveloppe est d\u00e9pens\u00e9e. 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