{"id":13958,"date":"2024-12-16T11:35:11","date_gmt":"2024-12-16T10:35:11","guid":{"rendered":"https:\/\/dev.jems-group.com\/?p=13958"},"modified":"2026-04-23T16:25:57","modified_gmt":"2026-04-23T14:25:57","slug":"ia-generative-et-retail-transformer-la-donnee-en-levier-strategique","status":"publish","type":"post","link":"https:\/\/www.jems-group.com\/fr\/actualites\/ia-generative-et-retail-transformer-la-donnee-en-levier-strategique\/","title":{"rendered":"IA G\u00e9n\u00e9rative et Retail : transformer la donn\u00e9e en levier strat\u00e9gique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13958\" class=\"elementor elementor-13958\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240e634 e-flex e-con-boxed e-con e-parent\" data-id=\"240e634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b218c elementor-widget elementor-widget-global elementor-global-12335 elementor-widget-breadcrumbs\" data-id=\"62b218c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/dev.jems-group.com\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-816de0c e-con-full e-flex e-con e-child\" data-id=\"816de0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-798d721 e-con-full e-flex e-con e-child\" data-id=\"798d721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e053f1d elementor-widget elementor-widget-heading\" data-id=\"e053f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IA G\u00e9n\u00e9rative et Retail : transformer la donn\u00e9e en levier strat\u00e9gique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b09188 elementor-widget elementor-widget-post-info\" data-id=\"9b09188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7c979de\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Publi\u00e9 le <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>16 d\u00e9cembre 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01628e e-flex e-con-boxed e-con e-parent\" data-id=\"d01628e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0976b1b elementor-widget elementor-widget-text-editor\" data-id=\"0976b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">L\u2019intelligence artificielle transforme d\u00e9j\u00e0 les entreprises fran\u00e7aises : analyses de risques automatis\u00e9es, relation client personnalis\u00e9e, processus m\u00e9tiers optimis\u00e9s. Le march\u00e9 de l\u2019IA en France cro\u00eet de pr\u00e8s1A de 29% par an et devrait atteindre 20 milliards d\u2019euros d\u2019ici 2030.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pourtant un paradoxe persiste : l\u2019essor de l\u2019IA g\u00e9n\u00e9rative et agentique a boulevers\u00e9 la transformation digitale, mais beaucoup d\u2019organisations restent bloqu\u00e9es entre exp\u00e9rimentation et production \u00e0 grande \u00e9chelle. La question strat\u00e9gique cl\u00e9 reste ignor\u00e9e :\u00a0<\/span><b><span data-contrast=\"auto\">o\u00f9 sont h\u00e9berg\u00e9es mes donn\u00e9es ? Qui y a acc\u00e8s ? Sur quelles infrastructures mes mod\u00e8les fonctionnent-ils ?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">L\u2019IA souveraine \u00e9merge comme enjeu comp\u00e9titif prioritaire pour toutes les directions m\u00e9tiers. Avec la r\u00e9glementation AI\u00a0Act\u00a0et les 109 Md\u20ac d\u2019investissements en France en infrastructure IA, la question est claire : \u00ab comment s\u2019engager concr\u00e8tement ? \u00bb<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c06ba1 elementor-widget elementor-widget-video\" data-id=\"7c06ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=u6xCDxWxamg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d44426 elementor-widget elementor-widget-heading\" data-id=\"5d44426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une alliance pour structurer et valoriser la donn\u00e9e\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658453b elementor-widget elementor-widget-text-editor\" data-id=\"658453b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans un environnement avec lequel la donn\u00e9e se multiplie, la structuration de cette derni\u00e8re est une \u00e9tape essentielle pour en tirer le meilleur parti. C\u2019est sur cette base que repose le partenariat entre JEMS, expert en gestion du cycle de vie des donn\u00e9es, et Snowflake, sp\u00e9cialiste des plateformes cloud. Ensemble, ces deux acteurs con\u00e7oivent des solutions robustes et \u00e9volutives, adapt\u00e9es aux besoins des entreprises.<\/p><p>La mise en place d\u2019une infrastructure solide permet non seulement d\u2019organiser la donn\u00e9e, mais aussi de garantir qu\u2019elle est accessible et exploitable \u00e0 grande \u00e9chelle. Ce cadre est indispensable pour int\u00e9grer efficacement des technologies comme l\u2019IA g\u00e9n\u00e9rative, qui n\u00e9cessitent des volumes importants de donn\u00e9es bien structur\u00e9es pour d\u00e9ployer leur plein potentiel.<\/p><p>Comme le souligne Patrick Chable : \u00ab\u00a0<em>Une base solide et bien structur\u00e9e est essentielle pour tirer le meilleur parti de l\u2019IA. C\u2019est pourquoi notre collaboration avec Snowflake est au c\u0153ur de projets d\u2019envergure. Nous construisons ensemble des solutions robustes qui permettent d\u2019int\u00e9grer l\u2019IA de mani\u00e8re industrialis\u00e9e.<\/em>\u00a0\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3c680 elementor-widget elementor-widget-heading\" data-id=\"5b3c680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9mystifier l\u2019IA g\u00e9n\u00e9rative : au-del\u00e0 du buzz, des cas concrets\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2699 elementor-widget elementor-widget-text-editor\" data-id=\"aac2699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019IA g\u00e9n\u00e9rative, bien que souvent associ\u00e9e \u00e0 des cas d\u2019usage anecdotiques, offre de r\u00e9elles opportunit\u00e9s strat\u00e9giques lorsqu\u2019elle est utilis\u00e9e de mani\u00e8re r\u00e9fl\u00e9chie. Toutefois, son int\u00e9gration n\u00e9cessite de suivre une m\u00e9thodologie rigoureuse et structur\u00e9e. Cela implique de poser des questions cl\u00e9s avant de se lancer :<\/p><ul><li>Quels sont les processus o\u00f9 l\u2019IA g\u00e9n\u00e9rative peut apporter une r\u00e9elle valeur ajout\u00e9e ?<\/li><li>Comment transformer un proof of concept (POC) en une solution industrialis\u00e9e ?<\/li><li>Quelles garanties de gouvernance sont n\u00e9cessaires pour s\u00e9curiser les donn\u00e9es sensibles ?<\/li><\/ul><p>\u00a0<\/p><p>Passer de l\u2019exp\u00e9rimentation \u00e0 l\u2019industrialisation est une \u00e9tape d\u00e9cisive pour maximiser les b\u00e9n\u00e9fices de l\u2019IA g\u00e9n\u00e9rative. Les entreprises doivent tester les solutions dans un environnement restreint avant de les d\u00e9ployer \u00e0 grande \u00e9chelle, tout en assurant une gestion rigoureuse des donn\u00e9es.<\/p><p>\u00ab<em>\u00a0Une fois la technologie test\u00e9e et valid\u00e9e dans un environnement limit\u00e9, l\u2019objectif est de l\u2019industrialiser<\/em>\u00a0\u00bb pr\u00e9cise Patrick Chable. \u00ab<em>\u00a0Il s\u2019agit de construire des syst\u00e8mes capables de traiter des volumes de donn\u00e9es importants tout en apportant des insights actionnables.<\/em>\u00a0\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7e6ad elementor-widget elementor-widget-heading\" data-id=\"ad7e6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019IA au service du retail : cas d\u2019usage et perspectives\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40462ce elementor-widget elementor-widget-text-editor\" data-id=\"40462ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. La recherche documentaire augment\u00e9e<\/strong><br \/>Dans de nombreuses entreprises, les bases documentaires volumineuses restent sous-exploit\u00e9es. L\u2019IA g\u00e9n\u00e9rative permet d\u2019interroger ces bases en langage naturel et d\u2019obtenir des r\u00e9ponses pr\u00e9cises. Cette capacit\u00e9 transforme des ensembles complexes de donn\u00e9es textuelles en outils accessibles, facilitant ainsi le travail des collaborateurs. En centralisant l\u2019information et en automatisant la recherche, les entreprises peuvent non seulement am\u00e9liorer leur productivit\u00e9, mais aussi valoriser des ressources sous-utilis\u00e9es.<\/p><p>\u00ab\u00a0<em>Imaginez pouvoir interroger une base documentaire en langage naturel et obtenir des r\u00e9ponses pr\u00e9cises<\/em>\u00a0\u00bb illustre Guillaume Blanchard. \u00ab\u00a0<em>Cela \u00e9vite aux collaborateurs de perdre du temps \u00e0 parcourir des tableaux ou des rapports et am\u00e9liore leur productivit\u00e9.<\/em>\u00a0\u00bb En combinant la puissance de l\u2019IA avec la plateforme Snowflake, il devient possible de transformer des bases documentaires volumineuses en ressources accessibles et intuitives.<\/p><p><strong>2. La gestion des fiches produits et des stocks<\/strong><br \/>Dans le retail, l\u2019IA g\u00e9n\u00e9rative peut \u00e9galement \u00eatre utilis\u00e9e pour centraliser les informations sur les fiches produits, simplifiant ainsi la t\u00e2che des \u00e9quipes. Elle permet de r\u00e9pondre en temps r\u00e9el aux questions des collaborateurs ou des clients concernant les disponibilit\u00e9s, les caract\u00e9ristiques des produits ou les tendances d\u2019achat.<\/p><p>En automatisant ces processus, les enseignes gagnent non seulement en efficacit\u00e9, mais aussi en qualit\u00e9 de service. Cette capacit\u00e9 \u00e0 r\u00e9pondre rapidement aux besoins des clients est devenue un avantage concurrentiel majeur dans un secteur avec lequel l\u2019agilit\u00e9 est essentielle.<\/p><p><strong>3. La surveillance des cha\u00eenes logistiques<\/strong><br \/>Un autre cas d\u2019usage majeur r\u00e9side dans l\u2019analyse des cha\u00eenes logistiques. L\u2019IA g\u00e9n\u00e9rative peut identifier des anomalies, anticiper des ruptures de stock et analyser des documents pour d\u00e9tecter des risques, comme des non-conformit\u00e9s dans les conditions de travail des fournisseurs. Ces capacit\u00e9s renforcent la transparence et la r\u00e9silience des r\u00e9seaux logistiques. Patrick Chable donne l\u2019exemple d\u2019une marque de luxe ayant des milliers de fournisseurs : \u00ab\u00a0<em>L\u2019IA a permis de relier des informations diss\u00e9min\u00e9es, d\u2019anticiper des risques et de maintenir une cha\u00eene logistique irr\u00e9prochable.<\/em>\u00a0\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c53b39 elementor-widget elementor-widget-image\" data-id=\"8c53b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"263\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2024\/12\/IA-Generative-et-retail.webp\" class=\"attachment-full size-full wp-image-13960\" alt=\"IA G\u00e9n\u00e9rative et retail\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2024\/12\/IA-Generative-et-retail.webp 400w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2024\/12\/IA-Generative-et-retail-300x197.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2024\/12\/IA-Generative-et-retail-18x12.webp 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c9ca8 elementor-widget elementor-widget-heading\" data-id=\"75c9ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les cl\u00e9s du succ\u00e8s : une approche collaborative et structur\u00e9e\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e537bfc elementor-widget elementor-widget-text-editor\" data-id=\"e537bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour tirer pleinement parti de l\u2019IA g\u00e9n\u00e9rative, les entreprises doivent adopter une approche collaborative et rigoureuse. Cela implique :<\/p><ol><li><strong>Acculturation<\/strong>\u00a0: Sensibiliser les \u00e9quipes aux possibilit\u00e9s offertes par l\u2019IA et identifier les cas d\u2019usage prioritaires.<\/li><li><strong>Prototypage<\/strong>\u00a0: Tester des solutions dans un cadre restreint pour en mesurer l\u2019impact et la faisabilit\u00e9.<\/li><li><strong>Industrialisation<\/strong>\u00a0: D\u00e9ployer les solutions valid\u00e9es \u00e0 grande \u00e9chelle, en s\u2019appuyant sur des plateformes robustes et flexibles.<\/li><\/ol><p>\u00a0<\/p><p>Par ailleurs, une gouvernance stricte des donn\u00e9es est essentielle pour garantir leur s\u00e9curit\u00e9 et \u00e9viter tout risque de fuite ou d\u2019utilisation abusive. Les plateformes cloud comme Snowflake jouent ici un r\u00f4le cl\u00e9, en centralisant les donn\u00e9es dans des environnements s\u00e9curis\u00e9s tout en permettant leur exploitation par des mod\u00e8les d\u2019IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2fc22 elementor-widget elementor-widget-heading\" data-id=\"2e2fc22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une vision d\u2019avenir : L\u2019IA comme moteur d\u2019innovation dans le retail\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d73269 elementor-widget elementor-widget-text-editor\" data-id=\"2d73269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Au-del\u00e0 des b\u00e9n\u00e9fices imm\u00e9diats qu\u2019elle offre aujourd\u2019hui, l\u2019IA g\u00e9n\u00e9rative repr\u00e9sente un\u00a0<strong>v\u00e9ritable moteur d\u2019innovation \u00e0 long terme<\/strong>\u00a0pour le secteur du retail. Gr\u00e2ce \u00e0 ses capacit\u00e9s d\u2019analyse s\u00e9mantique, de synth\u00e8se ou encore d\u2019anticipation des comportements clients, elle permet non seulement d\u2019optimiser les processus existants, mais aussi de repenser fondamentalement la mani\u00e8re dont les enseignes interagissent avec leurs donn\u00e9es, leurs collaborateurs et leurs clients.<\/p><p>Comme le dit Patrick Chable : \u00ab<em>\u00a0Nous n\u2019en sommes qu\u2019au d\u00e9but de cette r\u00e9volution. L\u2019IA g\u00e9n\u00e9rative n\u2019est pas une baguette magique, mais bien un outil strat\u00e9gique qui, bien utilis\u00e9, peut transformer les m\u00e9tiers du retail.<\/em>\u00a0\u00bb<\/p><p>L\u2019avenir de l\u2019IA dans le retail ne s\u2019arr\u00eate pas \u00e0 l\u2019automatisation des t\u00e2ches ou \u00e0 l\u2019am\u00e9lioration de la productivit\u00e9.\u00a0<strong>Elle ouvre la voie \u00e0 de nouvelles exp\u00e9riences client<\/strong>, plus personnalis\u00e9es, plus intuitives, et parfaitement align\u00e9es avec les attentes d\u2019une g\u00e9n\u00e9ration de consommateurs en qu\u00eate d\u2019instantan\u00e9it\u00e9 et de transparence. Imaginez des magasins \u00e9quip\u00e9s d\u2019assistants virtuels capables de guider les clients en temps r\u00e9el, ou encore des cha\u00eenes logistiques enti\u00e8rement autonomes o\u00f9 chaque rupture de stock ou retard est anticip\u00e9 gr\u00e2ce \u00e0 des mod\u00e8les pr\u00e9dictifs robustes.<\/p><p>Cependant, pour tirer pleinement parti de ces innovations, les entreprises devront continuer \u00e0 investir dans une\u00a0<strong>gouvernance data solide<\/strong>\u00a0et des plateformes flexibles, capables de suivre l\u2019\u00e9volution rapide des technologies IA. La collaboration entre JEMS et Snowflake en est un exemple concret : en alliant expertise en gestion de la donn\u00e9e et puissance des infrastructures cloud, nous sommes capables d\u2019accompagner nos clients dans cette transformation majeure.<\/p><p><strong>Et vous, jusqu\u2019o\u00f9 l\u2019IA peut-elle transformer vos processus ?<\/strong>\u00a0Que vous soyez au d\u00e9but de votre r\u00e9flexion ou d\u00e9j\u00e0 dans une d\u00e9marche avanc\u00e9e, les possibilit\u00e9s offertes par ces technologies n\u2019attendent qu\u2019\u00e0 \u00eatre explor\u00e9es. Venez d\u00e9couvrir comment nos experts peuvent vous accompagner pour relever vos d\u00e9fis et fa\u00e7onner ensemble le futur du retail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7561ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f7561ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d16426c e-flex e-con-boxed e-con e-parent\" data-id=\"d16426c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f7a62 elementor-widget elementor-widget-heading\" data-id=\"d9f7a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PLUS DE RESSOURCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb231a elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-343 elementor-widget-divider\" data-id=\"dcb231a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a95a8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"41a95a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;12041&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-12041\">.elementor-12041 .elementor-element.elementor-element-64cf36a{--display:flex;--border-radius:16px 16px 0px 16px;box-shadow:0px 0px 55px -30px rgba(0,0,0,0.5);--padding-top:0%;--padding-bottom:5%;--padding-left:0%;--padding-right:0%;}.elementor-12041 .elementor-element.elementor-element-64cf36a:not(.elementor-motion-effects-element-type-background), .elementor-12041 .elementor-element.elementor-element-64cf36a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-f6bd35a );}.elementor-12041 .elementor-element.elementor-element-5f4d684 img{width:100%;height:180px;object-fit:cover;object-position:center center;transition-duration:0.5s;border-radius:016px 016px 0px 0px;}.elementor-12041 .elementor-element.elementor-element-5f4d684:hover img{filter:brightness( 100% ) contrast( 100% ) saturate( 170% ) blur( 0px ) hue-rotate( 0deg );}.elementor-12041 .elementor-element.elementor-element-8a27494 .elementor-heading-title{font-size:21px;font-weight:700;line-height:30px;-webkit-text-stroke-color:#000;stroke:#000;color:#000000;}.elementor-12041 .elementor-element.elementor-element-8a27494{padding:03% 05% 03% 05%;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button .elementor-button-content-wrapper{gap:10px;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button{font-size:16px;font-weight:700;text-decoration:underline;fill:var( --e-global-color-primary );color:var( --e-global-color-primary );background-color:#02010100;}.elementor-12041 .elementor-element.elementor-element-7444ac3{padding:0px 0px 0px 0px;}\/* Start custom CSS for button, class: .elementor-element-7444ac3 *\/.elementor-12041 .elementor-element.elementor-element-7444ac3 {\r\n    margin-top: auto !important;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-14790 post-14790 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-1024x574.webp\" class=\"attachment-large size-large wp-image-13367\" alt=\"IA Act m\u00e9thode\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-1024x574.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-300x168.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-768x430.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-18x10.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ai-act-2026-securise-trajectoire-securite\/\">AI Act 2026 : Ce qui a chang\u00e9 depuis janvier et comment s\u00e9curiser sa trajectoire de conformit\u00e9 ?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ai-act-2026-securise-trajectoire-securite\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-12775 post-12775 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-1024x536.webp\" class=\"attachment-large size-large wp-image-12778\" alt=\"PAC RADAR JEMS 2026\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-1024x536.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-300x157.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-768x402.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-18x9.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ia-souveraine-un-enjeu-business-reglementaire-et-strategique-pour-les-entreprises-francaises\/\">IA souveraine : un enjeu business, r\u00e9glementaire et strat\u00e9gique pour les entreprises fran\u00e7aises<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ia-souveraine-un-enjeu-business-reglementaire-et-strategique-pour-les-entreprises-francaises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-12897 post-12897 post type-post status-publish format-standard has-post-thumbnail hentry category-rse\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"263\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/photo-groupe-int\u00e9rieur-JEMS.webp\" class=\"attachment-large size-large wp-image-12900\" alt=\"photo groupe int\u00e9rieur JEMS\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/photo-groupe-int\u00e9rieur-JEMS.webp 400w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/photo-groupe-int\u00e9rieur-JEMS-300x197.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/photo-groupe-int\u00e9rieur-JEMS-18x12.webp 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/index-egapro-jems-obtient-la-note-de-95-100-pour-2026\/\">Index Egapro : JEMS obtient la note de 95\/100 pour 2026<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/index-egapro-jems-obtient-la-note-de-95-100-pour-2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4424933 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4424933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorer nos actualit\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lors du Salon Tech for Retail 2024, nous avons anim\u00e9 avec Snowflake une conf\u00e9rence sur le r\u00f4le de l\u2019intelligence artificielle (IA), et plus particuli\u00e8rement de l\u2019IA g\u00e9n\u00e9rative, dans la transformation des processus des acteurs du retail. Cette discussion a permis de mettre en lumi\u00e8re des cas d\u2019usage concrets, des m\u00e9thodes \u00e9prouv\u00e9es et des perspectives strat\u00e9giques pour exploiter la donn\u00e9e comme levier de performance.<\/p>\n","protected":false},"author":4,"featured_media":13960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-13958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA G\u00e9n\u00e9rative et Retail : transformer la donn\u00e9e en levier strat\u00e9gique - JEMS<\/title>\n<meta name=\"description\" content=\"Comment le Retail peut-il industrialiser l&#039;IA ? 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