{"id":14022,"date":"2023-06-12T14:13:34","date_gmt":"2023-06-12T12:13:34","guid":{"rendered":"https:\/\/dev.jems-group.com\/?p=14022"},"modified":"2026-04-23T16:15:18","modified_gmt":"2026-04-23T14:15:18","slug":"ia-generative-attention-a-ne-pas-lui-donner-nimporte-quoi","status":"publish","type":"post","link":"https:\/\/www.jems-group.com\/fr\/actualites\/ia-generative-attention-a-ne-pas-lui-donner-nimporte-quoi\/","title":{"rendered":"IA G\u00e9n\u00e9rative : attention \u00e0 ne pas lui donner n\u2019importe quoi !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14022\" class=\"elementor elementor-14022\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240e634 e-flex e-con-boxed e-con e-parent\" data-id=\"240e634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bece44 elementor-widget elementor-widget-global elementor-global-12335 elementor-widget-breadcrumbs\" data-id=\"4bece44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.jems-group.com\/fr\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-816de0c e-con-full e-flex e-con e-child\" data-id=\"816de0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-798d721 e-con-full e-flex e-con e-child\" data-id=\"798d721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e053f1d elementor-widget elementor-widget-heading\" data-id=\"e053f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IA G\u00e9n\u00e9rative : attention \u00e0 ne pas lui donner n\u2019importe quoi !<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b09188 elementor-widget elementor-widget-post-info\" data-id=\"9b09188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7c979de\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Publi\u00e9 le <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>12 juin 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01628e e-flex e-con-boxed e-con e-parent\" data-id=\"d01628e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1bcb3 elementor-widget elementor-widget-text-editor\" data-id=\"ea1bcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00ab l\u2019IA g\u00e9n\u00e9rative et ses possibilit\u00e9s \u00bb. (2\/5). Les bases techniques de l\u2019IA g\u00e9n\u00e9rative sont simples mais tr\u00e8s puissantes. Il est indispensable d\u2019avoir une validation humaine pour les d\u00e9cisions critiques. Et pour l\u2019entreprise, son utilisation doit intervenir seulement apr\u00e8s enrichissement des donn\u00e9es.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a80c7 elementor-widget elementor-widget-heading\" data-id=\"c5a80c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IA G\u00e9n\u00e9rative\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26451b2 elementor-widget elementor-widget-text-editor\" data-id=\"26451b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab\u00a0C\u2019est bluffant. Franchement, c\u2019est bluffant\u00a0! \u00bb. Qui n\u2019a pas eu cette pens\u00e9e en essayant ChatGPT. Et d\u2019ailleurs le terme \u00ab\u00a0bluffer\u00a0\u00bb s\u2019applique bien \u00e0 cette IA G\u00e9n\u00e9rative\u00a0: C\u2019est \u00e0 la fois tr\u00e8s impressionnant mais cela donne aussi une impression un peu \u00ab\u00a0gonfl\u00e9e\u00a0\u00bb de ce que l\u2019on peut en faire. Il ne s\u2019agit pas l\u00e0 ici de condamner cette technologie mais bien comprendre ce que l\u2019on peut attendre d\u2019elle.<\/p><p><strong>L\u2019IA g\u00e9n\u00e9rative a pris une place consid\u00e9rable<\/strong>\u00a0dans la presse ces derniers mois mais n\u2019est pas en fait pas si nouvelle que cela. Le chercheur fran\u00e7ais Yann leCun, responsable IA chez Meta, d\u00e9clarait d\u2019ailleurs il y a quelques temps que\u00a0:<\/p><p><em>\u00ab\u00a0En termes de techniques sous-jacentes, ChatGPT n\u2019est pas particuli\u00e8rement innovant. Il n\u2019y a rien de r\u00e9volutionnaire, m\u00eame si c\u2019est la fa\u00e7on dont il est per\u00e7u par le public. C\u2019est juste que, vous savez, c\u2019est bien ficel\u00e9, c\u2019est joliment fait. \u00bb\u00a0<\/em>[1]<\/p><p>De fait, la g\u00e9n\u00e9ration de texte (ou d\u2019image) est une \u00e9volution (un aboutissement\u00a0?) des travaux men\u00e9s successivement sur les r\u00e9seaux de neurones profonds. Le traitement des\u00a0<em>Time Series<\/em>\u00a0avait initi\u00e9 les efforts pour prendre en compte un contexte pour faire une pr\u00e9diction. Et en fait, techniquement, la base de l\u2019IA G\u00e9n\u00e9rative est bien de proposer un mot (un\u00a0<em>token<\/em>\u00a0) \u00e0 partir de la s\u00e9quence qui pr\u00e9c\u00e8de.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1777fd5 elementor-widget elementor-widget-image\" data-id=\"1777fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"263\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/06\/IA-generative-ne-pas-donner-n-importe-quoi.webp\" class=\"attachment-large size-large wp-image-14026\" alt=\"IA g\u00e9n\u00e9rative entreprise\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/06\/IA-generative-ne-pas-donner-n-importe-quoi.webp 400w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/06\/IA-generative-ne-pas-donner-n-importe-quoi-300x197.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/06\/IA-generative-ne-pas-donner-n-importe-quoi-18x12.webp 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07da038 elementor-widget elementor-widget-text-editor\" data-id=\"07da038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<figure id=\"attachment_9471\" class=\"wp-caption aligncenter\" aria-describedby=\"caption-attachment-9471\"><figcaption id=\"caption-attachment-9471\" class=\"wp-caption-text\">Attention \u00e0 l\u2019IA g\u00e9n\u00e9rative. MIDJOURNEY<\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df267be elementor-widget elementor-widget-text-editor\" data-id=\"df267be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De mani\u00e8re caricaturale, cela revient \u00e0 vous demander le mot qui suit dans la phrase \u00ab\u00a0Joyeux No\u00ebl et Bonne XXXX\u00a0\u00bb. Sans doute, avez-vous de vous-m\u00eame remplac\u00e9 les \u00ab\u00a0XXXX\u00a0\u00bb par \u00ab\u00a0ann\u00e9e\u00a0\u00bb car c\u2019est habituellement le mot qui suit. Alors, \u00e9videmment, pour des mod\u00e8les de type GPT (Generative Pre-Trained Transformers)\u00a0<strong>il a fallu donner beaucoup, beaucoup, beaucoup d\u2019exemples pour arriver au r\u00e9sultat que nous connaissons tous<\/strong>. Mais d\u2019un point de vue technique, l\u2019objectif est \u00ab\u00a0simplement\u00a0\u00bb de trouver le mot qui statistiquement est le plus probable dans une phrase en construction car la machine n\u2019en a pas de compr\u00e9hension r\u00e9elle. D\u2019ailleurs, afin de faire varier les r\u00e9ponses, les mod\u00e8les de DeepLearning proposent un param\u00e8tre de \u00ab\u00a0temp\u00e9rature\u00a0\u00bb afin de faire bouger les probabilit\u00e9s de g\u00e9n\u00e9ration. Microsoft sur sa plateforme Azure OpenAI le d\u00e9crit comme un param\u00e8tre \u00ab\u00e0 utiliser qui contr\u00f4le la cr\u00e9ativit\u00e9 apparente des compl\u00e9tions g\u00e9n\u00e9r\u00e9es\u00a0\u00bb [2]<a href=\"https:\/\/www.jems-group.com\/fr\/le-blog-de-jems\/ia-generative-attention-a-ne-pas-lui-donner-nimporte-quoi\/#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16c0c1 elementor-widget elementor-widget-heading\" data-id=\"f16c0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intelligence Artificielle ou Experience Artificielle ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507694c elementor-widget elementor-widget-text-editor\" data-id=\"507694c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ceci nous am\u00e8ne \u00e0 nous interroger sur le r\u00f4le que peuvent jouer ces nouveaux outils et de mani\u00e8re presque philosophique sur notre propre mani\u00e8re de travailler, d\u2019\u00eatre.<\/p><p>Depuis que les travaux sur ces sujets existent, le terme d\u2019Intelligence Artificielle est quasiment un faux-ami.<strong>\u00a0On devrait sans doute parler d\u2019avantage \u00ab\u00a0d\u2019Exp\u00e9rience Artificielle\u00a0\u00bb<\/strong>\u00a0tant les principes math\u00e9matiques qui pr\u00e9sident \u00e0 son existence suppose que l\u2019on soumette de nombreux cas \u00e0 son fonctionnement. Dans le monde du travail, encore plus qu\u2019ailleurs, c\u2019est bien le fait d\u2019avoir rencontr\u00e9 de nombreux cas qui fait qu\u2019un senior pourra r\u00e9agir peut-\u00eatre plus vite et mieux qu\u2019un d\u00e9butant\u00a0: \u00ab\u00a0C\u2019est \u00e7a qu\u2019il faut faire, car c\u2019est comme cela que, dans ce type de cas, qu\u2019on s\u2019en sort le mieux\u00a0\u00bb.<\/p><p>Combien d\u2019entre nous, apr\u00e8s plusieurs ann\u00e9es dans une soci\u00e9t\u00e9, avons d\u00e9velopp\u00e9 des v\u00e9ritables \u00ab biblioth\u00e8ques \u00bb de slides PowerPoint que nous utilisons et r\u00e9utilisons jusqu\u2019\u00e0 plus soif ? Qui ne finit pas par avoir des \u00ab r\u00e9ponses toutes pr\u00eates \u00bb \u00e0 des objections d\u2019un client ou d\u2019un coll\u00e8gue.\u00a0<strong>C\u2019est le \u00ab pr\u00eat \u00e0 penser \u00bb que l\u2019on peut d\u00e9noncer parfois<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e9ac5 elementor-widget elementor-widget-image\" data-id=\"02e9ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/06\/ia-generative-illustration-1.webp\" class=\"attachment-large size-large wp-image-14028\" alt=\"ia generative illustration 1\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/06\/ia-generative-illustration-1.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/06\/ia-generative-illustration-1-300x168.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2023\/06\/ia-generative-illustration-1-18x10.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8defc4 elementor-widget elementor-widget-text-editor\" data-id=\"c8defc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<figure id=\"attachment_9471\" class=\"wp-caption aligncenter\" aria-describedby=\"caption-attachment-9471\"><figcaption id=\"caption-attachment-9471\" class=\"wp-caption-text\"><figure id=\"attachment_9473\" class=\"wp-caption aligncenter\" aria-describedby=\"caption-attachment-9473\"><figcaption id=\"caption-attachment-9473\" class=\"wp-caption-text\">Une IA risqu\u00e9e ? MIDJOURNEY<\/figcaption><\/figure><\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f88d4b elementor-widget elementor-widget-heading\" data-id=\"4f88d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Peut-on l\u2019utiliser en entreprise ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29b612 elementor-widget elementor-widget-text-editor\" data-id=\"d29b612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mais, au sein de votre entreprise, y-a-t-il des postes, des missions qui n\u00e9cessitent d\u2019abord et avant tout une bonne connaissance de l\u2019entreprise, de ses processus et de sa documentation ? On peut naturellement penser aux call centers pour lesquels les r\u00e9ponses sont souvent script\u00e9es ou n\u00e9cessitent une connaissance approfondie des contrats et de leur interpr\u00e9tation. Les FAQ ou bien encore les assistants num\u00e9riques si pr\u00e9sents sur les sites web\u00a0<strong>sont des bons candidats pour b\u00e9n\u00e9ficier des apports de l\u2019IA g\u00e9n\u00e9rative<\/strong>. L\u2019adaptation d\u2019un mod\u00e8le (Large Language Model) au contexte de votre entreprise pourra alors se faire gr\u00e2ce \u00e0 \u00ab\u00a0entrainement\u00a0\u00bb compl\u00e9mentaire \u00e0 partir d\u2019une base documentaire existante.<\/p><p>A l\u2019inverse, et fort heureusement, tous les jobs ne r\u00e9pondent pas \u00e0 ces crit\u00e8res d\u2019automatisme. Par exemple, si l\u2019on cherche une id\u00e9e pour se distinguer de la concurrence\u2026 et bien -par construction- on ne doit pas faire comme d\u2019habitude, comme les autres. A la rigueur, on pourra\u00a0<strong>s\u2019appuyer sur une IA g\u00e9n\u00e9rative pour donner une id\u00e9e\u2026 sur ce qu\u2019il ne faut pas faire<\/strong>\u00a0!<\/p><p>De m\u00eame, nous \u00e9voquions en d\u00e9but d\u2019article le fonctionnement \u00ab statistique \u00bb de l\u2019intelligence artificielle. Un robot de type ChatGPT donnera m\u00e9caniquement une r\u00e9ponse \u00e0 toute question qu\u2019on lui pose. M\u00eame un terme peu probable pour un \u00eatre humain\u2026 a une probabilit\u00e9 non nulle et est donc acceptable pour la machine. Ce sont les fameuses \u00ab hallucinations \u00bb contre lesquelles travaillent les grands groupes \u00e0 coups de validation humaine massive. Un des exemples les plus frappants est celui de cet avocat qui a interrog\u00e9 un robot sur des cas de jurisprudence. La machine lui a fourni exactement ce qu\u2019il esp\u00e9rait trouver\u2026 jusqu\u2019\u00e0 ce que des v\u00e9rifications prouvent que tout avait \u00e9t\u00e9 invent\u00e9<a href=\"https:\/\/www.jems-group.com\/fr\/le-blog-de-jems\/ia-generative-attention-a-ne-pas-lui-donner-nimporte-quoi\/#_ftn1\" name=\"_ftnref1\">[1]<\/a>\u00a0! \u00ab\u00a0Les faits ont la vie dure\u00a0\u00bb a-t-on l\u2019habitude de dire. Et c\u2019est ce qui est n\u00e9cessaire pour des d\u00e9cisions critiques.\u00a0<strong>Accepterions-nous d\u2019\u00eatre condamn\u00e9 sur la base de \u00ab comportement habituel \u00bb<\/strong>\u00a0? Bien s\u00fbr que non ! Alors devons nous prendre des d\u00e9cisions importantes pour notre entreprise sans dossier s\u00e9rieusement \u00e9tay\u00e9 ? Non plus. L\u00e0 encore, la machine peut \u00eatre consid\u00e9r\u00e9e comme une aide, mais il convient de s\u2019assurer de l\u2019explicabilit\u00e9 et donc l\u2019acceptabilit\u00e9 d\u2019une proposition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29b1b7 elementor-widget elementor-widget-heading\" data-id=\"e29b1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82dda39 elementor-widget elementor-widget-text-editor\" data-id=\"82dda39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, l\u2019IA g\u00e9n\u00e9rative rejoint en fanfare les outils que ces techniques mettent \u00e0 notre disposition. Fruit d\u2019entrainement sur des exemples massifs, il n\u2019en reste pas moins que les r\u00e9ponses fournies restent l\u2019application de calculs statistiques. Alors certes ceci est un excellent moyen de \u00ab taper \u00bb dans une base de connaissance d\u2019entreprise et ainsi assister les r\u00f4les qui s\u2019appuient dessus, mais il ne faudrait pas perdre de vue l\u2019aspect non-cr\u00e9atif, souvent difficile \u00e0 justifier des r\u00e9ponses produites.<br \/>Suivant le niveau d\u2019automatisme des t\u00e2ches, ce type de solution peut cependant s\u2019av\u00e9rer \u00eatre un alli\u00e9 pr\u00e9cieux une fois l\u2019enrichissement d\u2019un mod\u00e8le de base effectu\u00e9 avec vos propres donn\u00e9es.<\/p><p><a href=\"https:\/\/www.zdnet.fr\/actualites\/chatgpt-n-a-n-a-rien-de-revolutionnaire-selon-yann-lecun-39953050.htm\">[1] https:\/\/www.zdnet.fr\/actualites\/chatgpt-n-a-n-a-rien-de-revolutionnaire-selon-yann-lecun-39953050.htm<\/a><\/p><p><a href=\"https:\/\/learn.microsoft.com\/fr-fr\/dotnet\/api\/azure.ai.openai.completionsoptions.temperature?view=azure-dotnet-preview\">[2] https:\/\/learn.microsoft.com\/fr-fr\/dotnet\/api\/azure.ai.openai.completionsoptions.temperature?view=azure-dotnet-preview<\/a><\/p><p><a href=\"https:\/\/www.jems-group.com\/fr\/le-blog-de-jems\/ia-generative-attention-a-ne-pas-lui-donner-nimporte-quoi\/#_ftnref3\" name=\"_ftn3\">[3]<\/a>\u00a0<a href=\"https:\/\/www.capital.fr\/economie-politique\/cet-avocat-fait-plusieurs-erreurs-dans-une-affaire-apres-avoir-utilise-chatgpt-1469903\">https:\/\/www.capital.fr\/economie-politique\/cet-avocat-fait-plusieurs-erreurs-dans-une-affaire-apres-avoir-utilise-chatgpt-1469903<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50e6d0f e-flex e-con-boxed e-con e-parent\" data-id=\"50e6d0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ed447 elementor-widget elementor-widget-heading\" data-id=\"36ed447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PLUS DE RESSOURCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768cf3d elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-343 elementor-widget-divider\" data-id=\"768cf3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdcd730 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"bdcd730\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;12041&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-12041\">.elementor-12041 .elementor-element.elementor-element-64cf36a{--display:flex;--border-radius:16px 16px 0px 16px;box-shadow:0px 0px 55px -30px rgba(0,0,0,0.5);--padding-top:0%;--padding-bottom:5%;--padding-left:0%;--padding-right:0%;}.elementor-12041 .elementor-element.elementor-element-64cf36a:not(.elementor-motion-effects-element-type-background), .elementor-12041 .elementor-element.elementor-element-64cf36a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-f6bd35a );}.elementor-12041 .elementor-element.elementor-element-5f4d684 img{width:100%;height:180px;object-fit:cover;object-position:center center;transition-duration:0.5s;border-radius:016px 016px 0px 0px;}.elementor-12041 .elementor-element.elementor-element-5f4d684:hover img{filter:brightness( 100% ) contrast( 100% ) saturate( 170% ) blur( 0px ) hue-rotate( 0deg );}.elementor-12041 .elementor-element.elementor-element-8a27494 .elementor-heading-title{font-size:21px;font-weight:700;line-height:30px;-webkit-text-stroke-color:#000;stroke:#000;color:#000000;}.elementor-12041 .elementor-element.elementor-element-8a27494{padding:03% 05% 03% 05%;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button .elementor-button-content-wrapper{gap:10px;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button{font-size:16px;font-weight:700;text-decoration:underline;fill:var( --e-global-color-primary );color:var( --e-global-color-primary );background-color:#02010100;}.elementor-12041 .elementor-element.elementor-element-7444ac3{padding:0px 0px 0px 0px;}\/* Start custom CSS for button, class: .elementor-element-7444ac3 *\/.elementor-12041 .elementor-element.elementor-element-7444ac3 {\r\n    margin-top: auto !important;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-18476 post-18476 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-1024x576.png\" class=\"attachment-large size-large wp-image-18479\" alt=\"Illustration du data fabric reliant donn\u00e9es, usages et IA g\u00e9n\u00e9rative en entreprise\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-1024x576.png 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-300x169.png 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-768x432.png 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-1536x864.png 1536w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI-18x10.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/05\/AI-and-GenAI.png 1672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/metadonnees-actives-data-fabric-ia-generative-industrialisation\/\">M\u00e9tadonn\u00e9es actives, data fabric et IA g\u00e9n\u00e9rative : la nouvelle base de confiance pour industrialiser l\u2019IA en entreprise<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/metadonnees-actives-data-fabric-ia-generative-industrialisation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-14790 post-14790 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-1024x574.webp\" class=\"attachment-large size-large wp-image-13367\" alt=\"IA Act m\u00e9thode\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-1024x574.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-300x168.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-768x430.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode-18x10.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2025\/10\/IA-Act-methode.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ai-act-2026-securise-trajectoire-securite\/\">AI Act 2026 : Ce qui a chang\u00e9 depuis janvier et comment s\u00e9curiser sa trajectoire de conformit\u00e9 ?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ai-act-2026-securise-trajectoire-securite\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-12775 post-12775 post type-post status-publish format-standard has-post-thumbnail hentry category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-1024x536.webp\" class=\"attachment-large size-large wp-image-12778\" alt=\"PAC RADAR JEMS 2026\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-1024x536.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-300x157.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-768x402.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026-18x9.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/03\/PAC-RADAR-JEMS-2026.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ia-souveraine-un-enjeu-business-reglementaire-et-strategique-pour-les-entreprises-francaises\/\">IA souveraine : un enjeu business, r\u00e9glementaire et strat\u00e9gique pour les entreprises fran\u00e7aises<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ia-souveraine-un-enjeu-business-reglementaire-et-strategique-pour-les-entreprises-francaises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-febab78 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"febab78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorer nos actualit\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00ab l\u2019IA g\u00e9n\u00e9rative et ses possibilit\u00e9s \u00bb. (2\/5). Les bases techniques de l\u2019IA g\u00e9n\u00e9rative sont simples mais tr\u00e8s puissantes. Il est indispensable d\u2019avoir une validation humaine pour les d\u00e9cisions critiques. Et pour l\u2019entreprise, son utilisation doit intervenir seulement apr\u00e8s enrichissement des donn\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":14026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-14022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA G\u00e9n\u00e9rative : attention \u00e0 ne pas lui donner n\u2019importe quoi ! - JEMS<\/title>\n<meta name=\"description\" content=\"En entreprise, l\u2019IA g\u00e9n\u00e9rative exige donn\u00e9es fiables, validation humaine et vigilance face aux hallucinations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/ia-generative-attention-a-ne-pas-lui-donner-nimporte-quoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA G\u00e9n\u00e9rative : attention \u00e0 ne pas lui donner n\u2019importe quoi ! 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