{"id":18836,"date":"2026-08-31T10:12:00","date_gmt":"2026-08-31T08:12:00","guid":{"rendered":"https:\/\/www.jems-group.com\/?p=18836"},"modified":"2026-08-12T11:22:19","modified_gmt":"2026-08-12T09:22:19","slug":"roi-ia-entreprise","status":"publish","type":"post","link":"https:\/\/www.jems-group.com\/fr\/actualites\/roi-ia-entreprise\/","title":{"rendered":"ROI de l&rsquo;IA en entreprise : pourquoi vos meilleurs cas d&rsquo;usage n&rsquo;arrivent jamais en production"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18836\" class=\"elementor elementor-18836\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240e634 e-flex e-con-boxed e-con e-parent\" data-id=\"240e634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-816de0c e-con-full e-flex e-con e-child\" data-id=\"816de0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-798d721 e-con-full e-flex e-con e-child\" data-id=\"798d721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771bbf0 elementor-widget elementor-widget-global elementor-global-12335 elementor-widget-breadcrumbs\" data-id=\"771bbf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.jems-group.com\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e053f1d elementor-widget elementor-widget-heading\" data-id=\"e053f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ROI de l&rsquo;IA en entreprise : pourquoi vos meilleurs cas d&rsquo;usage n&rsquo;arrivent jamais en production<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b09188 elementor-widget elementor-widget-post-info\" data-id=\"9b09188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7c979de\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Publi\u00e9 le <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>31 ao\u00fbt 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01628e e-flex e-con-boxed e-con e-parent\" data-id=\"d01628e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0976b1b elementor-widget elementor-widget-text-editor\" data-id=\"0976b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En 2024 puis en 2025, la direction a obtenu son enveloppe IA. Elle l&rsquo;a r\u00e9partie pour que le sujet avance sur plusieurs fronts \u00e0 la fois : des licences Copilot d\u00e9ploy\u00e9es largement, trois ou quatre POC port\u00e9s par des \u00e9quipes diff\u00e9rentes, un chatbot interne pour montrer que l&rsquo;IA g\u00e9n\u00e9rative n&rsquo;\u00e9tait pas rest\u00e9e un sujet de conf\u00e9rence. Le mot d&rsquo;ordre \u00e9tait clair : bouger vite, montrer de l&rsquo;activit\u00e9 sur tous les fronts.<\/p><p>Le COMEX demande maintenant un bilan, pour d\u00e9cider de l&rsquo;enveloppe 2027. Et le bilan qui se dessine tient en une phrase que personne n&rsquo;a envie de prononcer en r\u00e9union : des exp\u00e9rimentations, z\u00e9ro production.<\/p><p>Le probl\u00e8me n&rsquo;est pas l&rsquo;absence de r\u00e9sultats. Un des POC a convaincu les m\u00e9tiers, au point qu&rsquo;ils l&rsquo;utilisent d\u00e9j\u00e0 dans leur quotidien. <strong>Le probl\u00e8me, c&rsquo;est que l&rsquo;enveloppe est consomm\u00e9e, et qu&rsquo;aucun crit\u00e8re objectif ne permet de dire pourquoi celui-l\u00e0 m\u00e9ritait de continuer plut\u00f4t qu&rsquo;un autre.<\/strong> Le ROI de l&rsquo;IA en entreprise se juge sur ce genre d&rsquo;arbitrage, pas sur le nombre de POC lanc\u00e9s dans l&rsquo;ann\u00e9e.<\/p><p>Cette situation touche autant les ETI que les grands comptes. Le contexte change, l&rsquo;enveloppe change de taille, mais l&rsquo;arbitrage \u00e0 faire devant le COMEX reste le m\u00eame : <strong>d\u00e9cider quoi arr\u00eater, quoi poursuivre, et sur quelle base l&rsquo;affirmer.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c53b39 elementor-widget elementor-widget-image\" data-id=\"8c53b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/elementor\/thumbs\/ChatGPT-Image-12-aout-2026-11_17_51-rst22ne97nl7swttlrho8yubdvc2yvjj76zobmjfs0.webp\" title=\"ROI IA en entreprise\" alt=\"ROI IA en entreprise\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d44426 elementor-widget elementor-widget-heading\" data-id=\"5d44426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROI de l'IA en entreprise : le POC n'est pas encore la preuve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2699 elementor-widget elementor-widget-text-editor\" data-id=\"aac2699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ce n&rsquo;est pas un probl\u00e8me isol\u00e9. <strong>Selon Gartner, au moins 30 % des projets d&rsquo;IA g\u00e9n\u00e9rative lanc\u00e9s en entreprise seraient abandonn\u00e9s apr\u00e8s la phase de POC d&rsquo;ici fin 2025<\/strong>, pour quatre raisons principales : une valeur m\u00e9tier mal d\u00e9montr\u00e9e, des co\u00fbts qui grimpent plus vite que pr\u00e9vu, des contr\u00f4les de risque insuffisants, et une qualit\u00e9 de donn\u00e9es insuffisante (Gartner, juillet 2024). <strong>Le POC prouve qu&rsquo;une technologie fonctionne dans un cadre contr\u00f4l\u00e9. Il ne prouve presque jamais qu&rsquo;elle vaut la d\u00e9pense n\u00e9cessaire pour l&rsquo;industrialiser.<\/strong><\/p><p>C&rsquo;est l\u00e0 que le mode de r\u00e9partition de l&rsquo;enveloppe IA pose probl\u00e8me. Financer trois ou quatre POC port\u00e9s par des \u00e9quipes diff\u00e9rentes, en m\u00eame temps qu&rsquo;un d\u00e9ploiement de licences et un chatbot interne, donne l&rsquo;impression de couvrir le sujet sur tous les fronts. Mais chaque POC a \u00e9t\u00e9 cadr\u00e9 s\u00e9par\u00e9ment, avec ses propres crit\u00e8res de succ\u00e8s, souvent d\u00e9finis par l&rsquo;\u00e9quipe qui le portait. Comparer leur valeur respective devient un exercice presque impossible : l&rsquo;un a \u00e9t\u00e9 jug\u00e9 sur l&rsquo;adoption, l&rsquo;autre sur le temps gagn\u00e9, un troisi\u00e8me sur la simple faisabilit\u00e9 technique.<\/p><p>R\u00e9sultat : quand l&rsquo;un des cas d&rsquo;usage convainc r\u00e9ellement les m\u00e9tiers, au point qu&rsquo;ils s&rsquo;en servent sans qu&rsquo;on les y pousse, personne ne peut dire objectivement s&rsquo;il m\u00e9rite plus de budget que les autres, ni combien il en faudrait pour passer en production. L&rsquo;enveloppe suivante se d\u00e9cide alors sur l&rsquo;intuition ou sur qui d\u00e9fend le mieux son dossier en COMEX, pas sur des crit\u00e8res partag\u00e9s.<\/p><p>Ce vide de m\u00e9thode ne se voit pas au moment o\u00f9 l&rsquo;on lance les POC. Il se voit au moment du bilan, quand il faut choisir ce qu&rsquo;on arr\u00eate et ce qu&rsquo;on industrialise, avec une enveloppe qui ne grossit pas au m\u00eame rythme que les ambitions.<\/p><p>R\u00e9partir le budget sur plusieurs \u00e9quipes r\u00e9pond souvent \u00e0 une pression r\u00e9elle : montrer que l&rsquo;IA avance partout dans l&rsquo;organisation, pas seulement dans un service pilote. Cette pression n&rsquo;est pas ill\u00e9gitime. Mais elle a un co\u00fbt cach\u00e9, qui n&rsquo;appara\u00eet que le jour o\u00f9 il faut choisir : plus de cas d&rsquo;usage lanc\u00e9s en parall\u00e8le, moins de m\u00e9thode commune pour les comparer entre eux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7e6ad elementor-widget elementor-widget-heading\" data-id=\"ad7e6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cadrer un cas d'usage IA avant de le financer, pas apr\u00e8s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46901 elementor-widget elementor-widget-text-editor\" data-id=\"8b46901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Traiter cette situation ne consiste pas \u00e0 choisir un vainqueur parmi les POC existants. Le vrai chantier commence avant le lancement d&rsquo;un cas d&rsquo;usage, pas apr\u00e8s.<\/p><p>Un cadrage rigoureux pose les m\u00eames questions \u00e0 chaque cas d&rsquo;usage candidat, quelle que soit l&rsquo;\u00e9quipe qui le porte :<\/p><ul><li>Quel processus m\u00e9tier change r\u00e9ellement si l&rsquo;outil fonctionne.<\/li><li>Quelles donn\u00e9es existent d\u00e9j\u00e0, et sous quelle qualit\u00e9.<\/li><li>Quelles exceptions et quels contr\u00f4les s&rsquo;appliquent aujourd&rsquo;hui dans ce processus.<\/li><li>Quel est le co\u00fbt estim\u00e9 pour passer du prototype \u00e0 un usage quotidien.<\/li><\/ul><p>\u00a0<\/p><p>Pos\u00e9es avant le POC, ces questions permettent de comparer les cas d&rsquo;usage entre eux sur une base commune, plut\u00f4t que sur l&rsquo;enthousiasme de l&rsquo;\u00e9quipe qui les d\u00e9fend.<\/p><table width=\"600\"><tbody><tr><td width=\"300\"><p><strong>Sans cadrage commun<\/strong><\/p><\/td><td width=\"300\"><p><strong>Avec cadrage commun<\/strong><\/p><\/td><\/tr><tr><td width=\"300\"><p>Crit\u00e8res de succ\u00e8s d\u00e9finis par chaque \u00e9quipe<\/p><\/td><td width=\"300\"><p>Crit\u00e8res communs \u00e0 tous les cas d&rsquo;usage<\/p><\/td><\/tr><tr><td width=\"300\"><p>Trajectoire de production pens\u00e9e apr\u00e8s le POC<\/p><\/td><td width=\"300\"><p>Trajectoire de production pens\u00e9e d\u00e8s le cadrage<\/p><\/td><\/tr><tr><td width=\"300\"><p>Cas d&rsquo;usage impossibles \u00e0 comparer entre eux<\/p><\/td><td width=\"300\"><p>Cas d&rsquo;usage comparables sur une base partag\u00e9e<\/p><\/td><\/tr><tr><td width=\"300\"><p>D\u00e9cision COMEX fond\u00e9e sur l&rsquo;enthousiasme<\/p><\/td><td width=\"300\"><p>D\u00e9cision COMEX fond\u00e9e sur des crit\u00e8res document\u00e9s<\/p><\/td><\/tr><\/tbody><\/table><p>Le cadrage ne s&rsquo;arr\u00eate pas \u00e0 la s\u00e9lection. Il doit aussi documenter, d\u00e8s le d\u00e9part, ce que suppose la mise en production : qui doit valider la sortie du prototype, quelles donn\u00e9es changent d&rsquo;\u00e9chelle, quels contr\u00f4les doivent exister pour que la DSI ou la conformit\u00e9 l&rsquo;acceptent. Sans cette anticipation, le cas d&rsquo;usage qui a le plus convaincu les m\u00e9tiers reste bloqu\u00e9 exactement au m\u00eame endroit que les autres, entre le POC et l&rsquo;usage r\u00e9el.<\/p><p>Cette comparaison suppose aussi qu&rsquo;une seule instance porte le cadrage, plut\u00f4t que chaque \u00e9quipe s\u00e9par\u00e9ment. Un comit\u00e9 resserr\u00e9, associant la DSI, la direction data et un ou deux sponsors m\u00e9tier, permet d&rsquo;appliquer la m\u00eame grille \u00e0 chaque candidat et d&rsquo;arbitrer sans revivre le d\u00e9bat \u00e0 chaque nouveau POC.<\/p><p>Poser ces questions avant de financer le prochain cas d&rsquo;usage change tout l&rsquo;exercice du bilan suivant : <strong>le COMEX n&rsquo;arbitre plus entre des impressions, mais entre des dossiers comparables.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c9ca8 elementor-widget elementor-widget-heading\" data-id=\"75c9ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le point de vue JEMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e537bfc elementor-widget elementor-widget-text-editor\" data-id=\"e537bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chez JEMS, ce cadrage s&rsquo;appuie sur la m\u00e9thodologie que nous avons construite au fil des missions d&rsquo;Architecture Cognitive. Elle interroge cinq composantes cl\u00e9s du cas d&rsquo;usage, chacune pass\u00e9e au crible de sept champs d&rsquo;analyse, avant de croiser deux modalit\u00e9s compl\u00e9mentaires pour capter ce qui ne figure dans aucune documentation : les r\u00e8gles que les \u00e9quipes appliquent sans les \u00e9crire, les exceptions qu&rsquo;elles g\u00e8rent de m\u00e9moire, les contr\u00f4les qu&rsquo;elles font sans m\u00eame s&rsquo;en rendre compte.<\/p><p>Cette rigueur, appliqu\u00e9e avant le lancement plut\u00f4t qu&rsquo;au moment du bilan, change la nature de la question pos\u00e9e au COMEX. On ne demande plus un arbitrage entre des exp\u00e9rimentations disparates. <strong>On pr\u00e9sente des cas d&rsquo;usage dont la valeur, les risques et le co\u00fbt d&rsquo;industrialisation ont \u00e9t\u00e9 document\u00e9s d\u00e8s le d\u00e9part, sur les m\u00eames bases. Le bilan devient alors un exercice de pilotage, pas un exercice de justification a posteriori.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca7448 elementor-widget elementor-widget-heading\" data-id=\"eca7448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le prochain bilan se pr\u00e9pare avant le prochain POC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac04a25 elementor-widget elementor-widget-text-editor\" data-id=\"ac04a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le cas d&rsquo;usage que vos m\u00e9tiers ont adopt\u00e9 sans qu&rsquo;on les y oblige a d\u00e9j\u00e0 fait la preuve la plus difficile \u00e0 obtenir. Le perdre faute de m\u00e9thode de cadrage ferait perdre plus qu&rsquo;un budget : la confiance que les m\u00e9tiers ont commenc\u00e9 \u00e0 accorder \u00e0 l&rsquo;IA.<\/p><p>Le sujet, pour l&rsquo;enveloppe 2027, n&rsquo;est pas de trouver plus de budget. <strong>C&rsquo;est de cadrer les prochains cas d&rsquo;usage avec la rigueur qui a manqu\u00e9 sur ceux d&rsquo;aujourd&rsquo;hui.<\/strong><\/p><p>Si vous pr\u00e9parez ce bilan pour votre COMEX, les \u00e9quipes JEMS peuvent \u00e9changer avec vous sur la m\u00e9thode de cadrage \u00e0 mettre en place avant le prochain cycle budg\u00e9taire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6cd43 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"ea6cd43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/offres\/ia-en-entreprise\/#contact-iabusiness\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons-en !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d16426c e-flex e-con-boxed e-con e-parent\" data-id=\"d16426c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f7a62 elementor-widget elementor-widget-heading\" data-id=\"d9f7a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PLUS DE RESSOURCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb231a elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-343 elementor-widget-divider\" data-id=\"dcb231a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a95a8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"41a95a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;12041&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-12041\">.elementor-12041 .elementor-element.elementor-element-64cf36a{--display:flex;--border-radius:16px 16px 0px 16px;box-shadow:0px 0px 55px -30px 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.elementor-element.elementor-element-8a27494{padding:03% 05% 03% 05%;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button .elementor-button-content-wrapper{gap:10px;}.elementor-12041 .elementor-element.elementor-element-7444ac3 .elementor-button{font-size:16px;font-weight:700;text-decoration:underline;fill:var( --e-global-color-primary );color:var( --e-global-color-primary );background-color:#02010100;}.elementor-12041 .elementor-element.elementor-element-7444ac3{padding:0px 0px 0px 0px;}\/* Start custom CSS for button, class: .elementor-element-7444ac3 *\/.elementor-12041 .elementor-element.elementor-element-7444ac3 {\r\n    margin-top: auto !important;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-18846 post-18846 post type-post status-publish format-standard has-post-thumbnail hentry category-data-fr category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-10_18_29-1024x611.webp\" class=\"attachment-large size-large wp-image-18842\" alt=\"\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-10_18_29-1024x611.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-10_18_29-300x179.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-10_18_29-768x458.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-10_18_29-1536x916.webp 1536w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-10_18_29-18x12.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-10_18_29.webp 1624w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/gouvernance-de-lia-en-entreprise-que-faire-quand-un-manager-a-pris-les-devants-tout-seul\/\">Gouvernance de l&rsquo;IA en entreprise : que faire quand un manager a pris les devants tout seul ?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/gouvernance-de-lia-en-entreprise-que-faire-quand-un-manager-a-pris-les-devants-tout-seul\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-18836 post-18836 post type-post status-publish format-standard has-post-thumbnail hentry category-data-fr category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-11_17_51-1024x611.webp\" class=\"attachment-large size-large wp-image-18848\" alt=\"\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-11_17_51-1024x611.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-11_17_51-300x179.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-11_17_51-768x458.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-11_17_51-1536x916.webp 1536w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-11_17_51-18x12.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-12-aout-2026-11_17_51.webp 1624w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/roi-ia-entreprise\/\">ROI de l&rsquo;IA en entreprise : pourquoi vos meilleurs cas d&rsquo;usage n&rsquo;arrivent jamais en production<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/roi-ia-entreprise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12041\" class=\"elementor elementor-12041 e-loop-item e-loop-item-18814 post-18814 post type-post status-publish format-standard has-post-thumbnail hentry category-data-fr category-ia\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-64cf36a e-flex e-con-boxed e-con e-parent\" data-id=\"64cf36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d684 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5f4d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-09_20_28-1024x683.webp\" class=\"attachment-large size-large wp-image-18822\" alt=\"\" srcset=\"https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-09_20_28-1024x683.webp 1024w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-09_20_28-300x200.webp 300w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-09_20_28-768x512.webp 768w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-09_20_28-18x12.png 18w, https:\/\/www.jems-group.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-09_20_28.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a27494 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8a27494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jems-group.com\/fr\/actualites\/passage-a-lechelle-de-lia-agentique\/\">Passage \u00e0 l&rsquo;\u00e9chelle de l&rsquo;IA agentique : ce que votre POC n&rsquo;a pas vu venir<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7444ac3 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7444ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/passage-a-lechelle-de-lia-agentique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4424933 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4424933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jems-group.com\/fr\/actualites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorer nos actualit\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un POC a convaincu les m\u00e9tiers, ils l&rsquo;utilisent d\u00e9j\u00e0 tous les jours. Mais l&rsquo;enveloppe IA est consomm\u00e9e, et rien ne permet de dire objectivement s&rsquo;il m\u00e9rite plus de budget que les autres. Avant le prochain bilan COMEX, la question \u00e0 se poser n&rsquo;est pas combien, mais comment cadrer.<\/p>\n","protected":false},"author":5,"featured_media":18848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21,15],"tags":[],"class_list":["post-18836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-fr","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROI de l&#039;IA : cadrer un cas d&#039;usage avant de le financer, pas apr\u00e8s<\/title>\n<meta name=\"description\" content=\"Un POC IA convainc vos m\u00e9tiers, mais l&#039;enveloppe est d\u00e9pens\u00e9e. 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