A single repository in the automotive bank
Mobilize Financial Services, a subsidiary of the Renault group dedicated to automotive finance solutions, wanted to better understand its customers to conduct more relevant and personalised marketing campaigns. The challenge was to consolidate dispersed and heterogeneous data in order to have a reliable customer reference file, shared with the company's other systems.
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In a few figures...
12 millionof the clients
The implemented engine allows for the deduplication of a very large client volume.
7Minutes
This is the time it takes to deduplicate 12 million customers using the deployed engine.
2016
Year from which Mobilize Financial Services launched its big data plan.
The project
Our approach
JEMS has implemented governed data processing to build a reliable customer repository from multiple sources. The intervention combined the creation of a de-duplication engine, a data stewardship interface to validate matching decisions, and a 360° view of the customer and their contracts, in order to make this knowledge usable by other company systems.
The diagnosis
In 2016, Mobilize Financial Services' international subsidiaries relied on multiple un-consolidated customer and contract management systems. Data was duplicated, heterogeneous, and insufficiently up-to-date, which limited the company's ability to gain better insights into its customers and to activate personalised marketing campaigns through the right channels. In this context, the priority was to ensure the reliability of customer data and to build a shared foundation capable of providing more refined and actionable knowledge.
The key deliverables
- Setting up a reliable customer database
- Creation of a data stewardship interface to validate deduplication engine decisions
- Deployment of an interface offering a 360° view of the customer and their contracts
- Sharing the repository with other company systems
- Regular enrichment of the repository with customer knowledge indicators
- Implementation of a technical platform based on DataStax, Cloudera and Angular
How can Mobilize Financial Services improve Reliability and exploitation their customer knowledge?
The benefits
Reliable customer data
Mobilize Financial Services has a more robust repository, built from heterogeneous data sources.
Highly efficient deduplication
The engine allows for the processing of 12 million customers in 7 minutes, with a decisive level of performance at scale.
A 360° view of the customer
The teams access a consolidated view of the customer and the contracts they hold.
Better data quality management
The data stewardship interface allows for the validation and governance of decisions produced by the deduplication engine.
More relevant marketing campaigns
A better understanding of customers enables more personalised and tailored marketing actions to be activated.
