To create a data and digital platform to reinvent the cinema experience
JEMS has been supporting Pathé cinemas for over 15 years in the creation and evolution of their entire digital and data ecosystem. In a market profoundly transformed by digital usage and competition from streaming platforms, the challenge was to modernise the existing architecture to improve the customer experience, from ticket purchase to digital services in-cinema and on mobile.
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In a few figures...
+15ans
support
The project is part of a long-term relationship, demonstrating that JEMS has not just provided a one-off intervention but has progressively built Pathé's digital and data ecosystem.
3/4
Tickets sold online
Digital has become the primary sales channel, making the platform's performance, availability and smoothness absolutely strategic for the business.
1
Complete migration to AWS
The old on-premise architecture has been completely rethought to absorb peak loads, integrate data flows and support large-scale web and mobile usage.
The project
Our approach
JEMS advised Pathé and implemented the transformation of its data and digital platform to Amazon Web Services. The intervention consisted of rethinking the IT architecture, migrating the existing infrastructure to the cloud, integrating data flows, and designing a platform capable of supporting ticket purchasing, digital services related to film screenings, and iOS and Android mobile interfaces.
The diagnosis
The cinema operator profession has profoundly evolved under the influence of market consolidation, competition from VoD platforms, and the rise of digital usage. For Pathé, the challenge was therefore no longer just about offering cinema screenings, but about providing an enriched, seamless, and high-performing customer experience throughout their journey. This required modernising a legacy architecture, better handling traffic peaks during major releases, and strengthening all the digital services that have become central to the relationship with audiences.
The key deliverables
- Digital and data transformation advice and support
- Migration from the old platform to Amazon Web Services
- Complete overhaul of the IT architecture, initially on-premises
- Integration of data streams into the new platform
- Setting up an architecture capable of handling load spikes
- Deployment of digital applications related to ticket purchase and session presentation
- Setting up interfaces with iOS and Android environments
How can Pathé modernise its digital platform to improve the customer experience in-store and online?
The benefits
A better customer experience
The platform supports a smoother journey, from ticket purchase to digital interactions surrounding the screening.
A platform capable of absorbing peak loads
AWS architecture allows for better management of very high traffic spikes during blockbuster releases.
Digital has become central to sales
With 3 out of every 4 tickets sold via the web and the app, the project is strengthening a channel that has become key to commercial performance.
A unified web and mobile ecosystem
The device covers both the website, the mobile app, and the iOS and Android interfaces to offer a consistent experience.
A more robust cloud foundation
The migration to AWS gives Pathé a more scalable foundation for evolving its digital services over time.
