Cinando: a platform for film professionals
Launched by the Marché du Film (Cannes Film Festival), Cinando has increasingly established itself as a leading international network for film industry professionals. In this context, the challenge was to evolve the platform to facilitate access to information, streamline exchanges between users, and offer services that are ever more suited to demanding professionals.
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In a few figures...
2003
Year Cinando was launched, initially conceived as a database of Cannes participants.
1platform
Cinando brings together contacts, films, projects in development, screening schedules, market participants and candidates on a single international platform today.
2007
Start of JEMS support on the various platform projects.
The project
Our approach
JEMS has supported the Marché du Film in the continuous evolution of Cinando with an approach focused on innovation, security, and user experience. The intervention involved evolving the platform to better meet business expectations, while facilitating information management for users and gradually enriching the services offered to the cinema ecosystem.
The diagnosis
Cinando had to meet a dual challenge: to remain a benchmark information source for film professionals, while evolving its services to support new digital uses. As the platform grew, it became essential to better structure information management, streamline user interactions, and offer a reliable, user-friendly environment capable of supporting international collaboration.
The key deliverables
- Complete redesign of the multilingual MyData middle office
- User management of their information within the platform
- Setting up a virtual screening room to organise private online screenings
- Creation of a new platform of tools, services and exchange
- Development of features allowing users to interact, publish, build their network, and manage their professional news feed
How can Cinando become the digital platform a must-have for film professionals?
The benefits
Smoother access to information
The platform allows professionals to more easily find key information related to the film market.
A strengthened collaboration
Cinando facilitates exchanges and interactions between members of the film industry.
Enhanced digital services
The platform is evolving with new tools designed to meet the sector's needs.
Self-managed data
Users can more easily administer their information and publications.
A more qualitative and secure experience
The platform's evolution is based on a strong requirement for quality, simplicity, and reliability.
The 6-step approach
1. Understand industry expectations
JEMS has supported Cinando, taking into account the very specific and demanding needs of film professionals.
2. Evolve the existing foundation
The platform has been progressively enhanced to keep pace with the digital transformation of the market and its uses.
3. Rethinking Information Management
The redesign of the MyData middle-office has enabled better structuring and administration of user data.
4. Add high-value services
Features like the virtual screening room have enhanced the platform's usefulness for professionals.
5. Encourage user interactions
The new platform has facilitated industry-wide exchanges, publications, and networking.
6. Ensuring a sustainable experience
The entire system has been designed to reconcile innovation, usability and long-term reliability.
