Pathé industrialises software development with Claude
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In a few figures...
3/4
tickets sold online via the JEMS platform
25
JEMS consultants on assignment
15
years of partnership JEMS x Pathé
156
active duration days
The project
A full product team to acculturate to AI
JEMS gère et fait évoluer la plateforme numérique de Pathé depuis plus de 15 ans : site web, application mobile, billetterie en ligne, data platform – le tout hébergé sur AWS. Aujourd’hui, 3 billets sur 4 vendus par Pathé passent par cette plateforme.
L’enjeu était clair : déployer Claude à l’échelle de l’équipe entière – pas seulement pour les développeurs, mais pour tous les profils – afin de gagner en vitesse, en qualité et en cohérence sans créer de dette technique.
The rollout project was led by Nicolas Guichard, JEMS Delivery Lead, working directly with Jean-Christophe Désire, Pathé CIO.
Rollout & Activation
Claude Code CLI via AWS Bedrock for the whole team, then Claude.ai and Claude Desktop on the Team plan.
Plugins & Integrations
Project standards and conventions formalised into rules and skills, packaged as plugins on a dedicated Pathé GitLab.
Programme CoE
Long-term adoption support to embed good practices into team habits.
Training sessions
Enablement of all profiles — PMs, developers, QA, DevOps and architects.
4 phases for industrial adoption
1. Claude Code CLI
Deployment of Claude Code via the command line for the 25 consultants, connected to AWS Bedrock.
2. Plan Team
Claude.ai + Claude Desktop for PMs, Claude Code for devs — under the JEMS organisation.
3. Industrialisation
Standard projects transformed into plugins hosted on the Pathé GitLab marketplace.
4. Migration organisation.
Transfer of accounts to Pathé's own Anthropic organisation – in progress.
"We have integrated Claude into our entire software production chain, from specification to deployment.
It is no longer an experimental tool:it is an operational performance driver embedded in our team practices"
Jean-Christophe Désire, CIO Pathé
Results: A measurable impact across the entire product chain
25 active consultants on Claude
PMs, full-stack and mobile developers, QA, DevOps, architects – all roles combined, not just developers. A cross-functional adoption that is rare in AI projects.
0 Technical debt added
Coding conventions and decision-making architectures are integrated directly into the Claude skills. The framework takes precedence over improvisation.
Velocity tripled on development cycles
Accelerated test generation, code reviews, documentation and specifications across all sprints.
B2C use cases currently being proposed
Conversational concierge, personalised recommendations, evening planner — the next stage of the project on the Pathé product side.
Next up: B2C use cases powered by Claude via AWS Bedrock
Conversational concierge
Replacement of the B2C search engine with a natural dialogue experience using the Pathé catalogue.
Personalised recommendations
Film suggestions and screenings tailored to each viewer's profile, history and preferences.
Night-out planner
Complete evening planner – film, schedule, dining, travel – all in a single conversation.
Discover how we transformed our clients' challenges
Deploy Claude
in your team
JEMS supports you from initial activation right through to complete adoption
and to business use cases.
