Pathé industrialises software development with Claude

25 consultants JEMS – chefs de projet, développeurs, QA, DevOps et architectes – travaillent désormais avec Claude au quotidien sur la plateforme B2C de Pathé, l’une des plus grandes chaînes de cinéma d’Europe.

In a few figures...

3/4

tickets sold online via the JEMS platform

25

JEMS consultants on assignment

15

years of partnership JEMS x Pathé

156

active duration days

The project

A full product team to acculturate to AI

JEMS gère et fait évoluer la plateforme numérique de Pathé depuis plus de 15 ans : site web, application mobile, billetterie en ligne, data platform – le tout hébergé sur AWS. Aujourd’hui, 3 billets sur 4 vendus par Pathé passent par cette plateforme.

L’enjeu était clair : déployer Claude à l’échelle de l’équipe entière – pas seulement pour les développeurs, mais pour tous les profils – afin de gagner en vitesse, en qualité et en cohérence sans créer de dette technique.

The rollout project was led by Nicolas Guichard, JEMS Delivery Lead, working directly with Jean-Christophe Désire, Pathé CIO.

Rollout & Activation

Claude Code CLI via AWS Bedrock for the whole team, then Claude.ai and Claude Desktop on the Team plan.

Plugins & Integrations

Project standards and conventions formalised into rules and skills, packaged as plugins on a dedicated Pathé GitLab.

Programme CoE

Long-term adoption support to embed good practices into team habits.

Training sessions

Enablement of all profiles — PMs, developers, QA, DevOps and architects.

4 phases for industrial adoption

"We have integrated Claude into our entire software production chain, from specification to deployment.

It is no longer an experimental tool:it is an operational performance driver embedded in our team practices"

Jean-Christophe Désire, CIO Pathé

Results: A measurable impact across the entire product chain

25 active consultants on Claude

PMs, full-stack and mobile developers, QA, DevOps, architects – all roles combined, not just developers. A cross-functional adoption that is rare in AI projects.

0 Technical debt added

Coding conventions and decision-making architectures are integrated directly into the Claude skills. The framework takes precedence over improvisation.

Velocity tripled on development cycles

Accelerated test generation, code reviews, documentation and specifications across all sprints.

B2C use cases currently being proposed

Conversational concierge, personalised recommendations, evening planner — the next stage of the project on the Pathé product side.

Next up: B2C use cases powered by Claude via AWS Bedrock

Conversational concierge

Replacement of the B2C search engine with a natural dialogue experience using the Pathé catalogue.

Personalised recommendations

Film suggestions and screenings tailored to each viewer's profile, history and preferences.

Night-out planner

Complete evening planner – film, schedule, dining, travel – all in a single conversation.

Discover how we transformed our clients' challenges

Deploy Claude
in your team

JEMS supports you from initial activation right through to complete adoption
and to business use cases.