The future of school revision has arrived
Hachette Éducation wanted to strengthen its digital activity for the launch of the application Passport Revisions. The aim was to design a new platform capable of showcasing products, offering online testing exercises, and encouraging subscriptions to the premium version.
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In a few figures...
1
new platform
A digital platform designed to support the launch of Passeport Révisions.
3profiles
Account management covers different uses: parents, children and teachers.
1
Premium subscription journey
The platform encourages conversion to a paid offering.
The project
Our approach
JEMS supported Hachette Éducation through several workshops to co-design the technical architecture of the Passeport Révisions platform. The intervention focused on both the design and implementation of the technical foundation, with particular attention paid to reliability, account management, e-commerce, and business development mechanisms.
The diagnosis
To support the launch of Passeport Révisions, Hachette Éducation needed a digital environment capable of supporting both the discovery of the offer, the use of online educational content, and conversion to a premium subscription. The project was therefore not just about an additional web presence: it was necessary to build a solid technical foundation, capable of managing multiple user profiles, integrating a complete e-commerce logic, and supporting the future growth of digital activities.
The key deliverables
- Facilitation of several co-design workshops for the platform
- Passeport Révisions Technical Architecture Design
- Setting up customer account management for different profiles
- Deployment of a complete e-commerce solution for subscriptions and payments
- Integration of a purchasing server from the tablet application
- Setting up a sponsorship system to support the development of the platform
- Implementation of the technical foundation for the new platform
How can Hachette Education succeed digital launch Passport Revisions?
The benefits
A more structured digital launch
The platform supports the market launch of Passeport Révisions with a foundation designed for presenting the offer and acquiring users.
Mastered multi-profile management
Parents, children and teachers have an account management framework tailored to their needs.
A smoother subscription journey
The platform facilitates subscribing to the premium offer thanks to an integrated e-commerce system.
A more reliable technical base
The foundation has been designed to offer robustness and reliability for the essential functions of the service.
A digital growth lever
The referral system and the subscription logic contribute to the development of Hachette Éducation's digital activities.
